NAFA Fleet Management Association and CALSTART have reached a significant milestone in development of the Sustainable Fleet Standard Program tool, with the conclusion of first-wave beta testing and delivery of data from Charter Members. 40 Charter Member organizations have recognized the benefits of what a truly sustainable fleet can be, and are helping to create a solution that guides conscientious organizations to the process for replicating it.
The resulting Sustainable Fleet Standard tool, tentatively projected to be released in the first quarter of 2015, will signify a revolutionary step in how fleets define and adhere to sustainable practices.
By Ed Pierce, Principal, ITA Fleet Communications
Last month, I promised to address customer engagement. Of course, engagement begins with communication. And, true communication is two-way, give-and-take. Still, most marketing plans focus on the outbound design, the message, and the cost of running an ad, distributing a press release, or sending out an e-mail blast. Management wants to know cost and return.
Lost in the marketing-management discussion is the customer!
How do we know that the message will be effective with our prospect customers? How will we determine what went wrong if a mailer or e-mail blast has a zero response rate? How do we determine whether our market position and our branding messages are being received, understood and changing or opening minds? Feedback, of course!
READ MORE to learn about integrating "feedback feelers" in a comprehensive marketing program.
GE Capital Fleet Services has named Todd Good as senior vice president of sales, with a focus on growth of the company’s fleet services business in the oil & gas industry.
“Todd was brought on board to leverage his experience in solving energy fleets’ most difficult challenges. That means making safety and compliance a top priority, maintaining operational uptime and making sure that costs are measured, managed and contained. Todd's deep energy industry knowledge will fit in well at GE Capital Fleet Services with the more than 30 truck engineers and Strategic Consultants tasked with solving this equation for our customers,” said Jim Ludovico, managing director for GE Capital Fleet Services’ West region, and leader of its Oil & Gas team.
For a fleet business, insurance can be one of your biggest overhead costs, so it is important to only pay what is necessary. One of the best ways that a fleet can save on insurance costs is to invest in vehicle telematics. GPS Insight is a vehicle tracking telematics solution that helps fleets save costs in many ways, including insurance.
Hyundai Commercial Fleet offers a wide array sedans, couples, and SUVs — and fleet managers have begun to notice, and are putting more Hyundai vehicles on their selectors.