A Call to Action – Fleet Service Providers HEART Marketing Fads
By Ed Pierce, ITA Fleet Communications
I was planning to tackle the topic of marketing fads this month. Like the phrase “I HEART (city, thing or animal of your choice), repeated “ad nauseum” until the novelty wears off, fads fade away.
Annie Zelm of Kuno Kreative beat me to the punch; however, and I’d like to share some of her caveats, which are important considerations for your company’s own marketing strategy:
The Global Effect on U.S. Fuel Prices
The following article comes from LeasePlan’s Global Fleet Insights Blog by Mathijs van der Goot, Consultant, LeasePlan International B.V. on January 15, 2015.
On January 6, 2015, the average oil price slipped below $50 per barrel for the first time since 2009. The oil price has dropped by 49 percent in one year. This large change in the price of oil has a promising effect on the fuel prices. Approximately 20 percent of the Total Cost of Ownership of a fleet is fuel costs; hence this topic deserves better understanding.
Why is the oil price falling, and what is the effect on the fuel costs of your fleet?
Fleet Hire selects Leaselink and MoDel from Ebbon-Dacs
Pictured: Chris Joyce, COO, Fleet Hire
UK full service contract hire, fleet management and salary sacrifice provider, Fleet Hire, has selected the Leaselink e-procurement platform from Oxford-based online solutions specialist, Ebbon-Dacs, to automate all its new vehicle ordering, improve efficiency and reduce administration.
Fleet Hire, which operates a fleet of around 6,500 vehicles, selected Leaselink, the UK’s most widely used e-procurement platform, after carrying out a thorough evaluation of competitive products in the fleet market.
The ‘Connected Car’ is Creating Massive New Business Opportunities
Self-driving cars generate a lot of headlines. But there's already a new kind of car on the road that's completely changing the vehicle market.
The connected car is equipped with internet connections and software that allow people to stream music, look up movie times, be alerted of traffic and weather conditions, and even power driving-assistance services such as self-parking.
By 2020, BI Intelligence estimates that 75% of cars shipped globally will be built with the necessary hardware to connect to the internet.
How to Quantify the ROI of Your Fleet Safety Program
By Randy Shadley, CAFM
Did you know that 20% of a fleet’s vehicles will be involved in a crash each year?
That’s the number that most often appears when you do an Internet search on “average crash rate for fleet vehicles.” So, how do your numbers compare? Unless you are far below that average (think 10% or less), you know you could make a huge improvement for your organization. If only your management would let you spend a little money you could save a lot (of money, productivity, even lives!). But how do you get them to loosen the purse strings? Today’s column focuses on just that.
A frustrating reality of the fleet safety industry is that it can be difficult to determine how many lives were saved, injuries were prevented, or budgets were spared as a direct result of your actions. I mean, how can you prove that a crash did not happen just because of the policies and procedures you implemented? Sound impossible?
