The Driveaway Business Has Evolved
Clients today ask for much, much more from the driveaway business. Whether it's maintenance work, having a vehicle cleaned, or license and title work, it's all about creating a perfect customer service experience -- so that the vehicle is ready for the end user.
A Call To Action – Fleet Service Provider Content Marketing Resolutions for 2015
Happy New Year! Along with all of those personal improvement resolutions you’ve made, here are some professional resolves to consider for improving your company’s fleet-related content marketing efforts in 2015:
- Get the year started right with a content marketing strategy. Content marketing is designed to overcome the trend of web-enabled prospects conducting their discovery stage online before even reaching out to your company. Today, that information-gathering process happens throughout the buying process and even post-sale.
Marketers cannot afford to be passive; you must have a comprehensive approach to reach and engage prospects throughout the buying cycle in order to win a deal and to keep customers.
READ MORE to learn how to design a comprehensive content marketing strategy that works!
Top Ten Cars of 2014
Narrowing the list of the year's best automobiles is a tough business. With carmakers cranking out updated models on quicker cycles, and into increasingly diverse and competitive segments, drivers have a growing list of great options.
This 10-best list for 2014 is a testament to that cutthroat competition, with winners from every major car-making country — Germany, Japan, South Korea and the U.S. — and across a wide spectrum of segments and price ranges.
Hours Of Service Regulations Temporarily Suspended For 2015
On December 17, 2014, the Federal Motor Carrier Safety Administration (FMCSA) announced it was suspending enforcement of certain sections of the Agency’s Hours of Service (HOS) rules as required by the Consolidated and Further Continuing Appropriations Act, 2015, enacted December 16, 2014.
Specifically, FMCSA suspended the requirements regarding the restart of a driver’s 60- or 70-hour limit that drivers were required to comply with beginning July 1, 2013.
Insurance Institute for Highway Safety Announced Safest Cars for 2015
Car recalls and exploding airbags may have dominated news coverage in recent months, but vehicle safety is quickly gaining ground, according to the Insurance Institute for Highway Safety, which announced its list of 2015 safety awards last week.
A total of 71 models earned the institute’s two top awards — Top Safety Pick+ or Top Safety Pick — up from 39 this time last year, giving consumers more choices for vehicles with excellent crash protection despite tougher requirements for safety, according to the group, a nonprofit financed by the insurance industry.
