The CX of Website Terminology & Organization
A Rose By Any Other Name Is Overlooked
By Wendy Eichenbaum
William Shakespeare wrote, “What’s in a name? That which we call a rose by any other name would smell as sweet.” And while Juliet was wooed by Romeo’s logic, your customers will not be when they visit your website. They are looking for a rose, and if you call the rose a daisy or tulip, they’ll never find the rose. And they’ll leave in frustration.
Choosing the correct words is one part of the site’s taxonomy. Taxonomy comes from the Greek word taxis, which means arrangement or order. Taxonomy is a very common term in science, where scientists find, describe, classify, and name organisms. And taxonomy is just as critical on your website for your customer experience. You need to use the organization and terminology that your audience will understand or they will not be able to find what they are looking for.
So how do you determine what words to use and how to organize them on your website?
World-Class Fleets = Sustainable Fleets
By Brian Matuszewski, Sustainable Strategies Manager, ARI
Fleets considered “world-class” often share one characteristic in common: a firm commitment to driving smarter and cleaner.
Smarter suggesting safer, more efficient and more cost-effective; while cleaner, suggesting a reduced impact on the environment. In other words, world-class fleets and sustainable fleets are two of the same.
That being said, no two world-class fleets look alike and the reasons that make them world-class are oftentimes unique and different.
Jeff Jones Named President of U.S. Bank Corporate Payment Systems
Jeffrey W. Jones has been named president of U.S. Bank Corporate Payment Systems, succeeding Kurt Adams, who left the bank earlier this month. A 32-year U.S. Bank veteran, Jones has been head of its Global Treasury Management group since 2001.
U.S. Bank Corporate Payment Systems helps organizations reduce payment costs and enhance efficiency through the use of travel, purchasing, fleet and aviation charge cards as well as virtual accounts and other payment products. With 1,000 employees in North America and Europe, the business processed $53.6 billion in payments volume in 2014. It is the second-largest issuer of corporate travel cards and third-largest issuer of purchasing cards in the United States. Its Freight Payment business was a pioneer in its industry and continues to be one of the largest in the world.
From Reimbursement to Managed Fleet
Merchants Fleet Management helped a client move from reimbursement to having a managed fleet for the first time - which, of course, included helping to determine the best vehicles and the most appropriate cycle times.
SambaSafety Names Matthew Betz VP of Fleet Channels
SambaSafety® today announced that Matthew Betz has joined the company as the Vice President of Fleet Channels. In this role, Betz is responsible for business development and partnerships between SambaSafety and fleet management companies throughout the United States.
"The addition of Matt to the SambaSafety team greatly enhances our ability to deliver industry leading driver risk management services to our fleet management partners," said Chris McKay, president of SambaSafety.
