In California, Electric Cars Outpace Plugs, and Sparks Fly
Of all the states, California has set the most ambitious targets for cutting emissions in coming decades, and an important pillar of its plan to reach those goals is encouraging the spread of electric vehicles.
But the push to make the state greener is creating an unintended side effect: It is making some people meaner.
Building Great Company Culture at AmeriFleet
Many elements go into building a great company culture at AmeriFleet. They include listening closely to customer feedback, and making sure that - when it comes to employees - the responsibilities match the person.
A Truly Real-Time Safety Telematics Solution
Seeing Machines offers a powerful and game-changing safety telematics solution that’s real-time, and capable of taking immediate action.
A Guide to New Car Safety Technologies
With automakers offering an increasing array of safety technologies, drivers sometimes find themselves struggling to stay up to speed with the systems in their cars.
Some of the devices have been around a decade or more but have only become common in the past few years. A new campaign, MyCarDoesWhat.org, by the National Safety Council and the University of Iowa attempts to help educate drivers on the new vehicle safety technologies. Others are still available primarily in high-end vehicles.
A Call to Action: Messaging Beyond the Brand to Deliver More Sales
By Ed Pierce, Founder, ITA Fleet Communications
Many companies think of the marketing message as solely a branding issue. This compartmentalization looks nice on an org chart; however, in a B2B environment, it is short-sighted.
The marketing message -- the pillar for constructing the value driver -- influences sales' success in having effective meaningful and relevant conversations with prospective customers.
While companies build messages that produce a unique selling proposition, tagline, and boilerplate, few go the extra mile to produce a message that fosters customer engagement.
