Usability Testing – Get It Right Before You Release
By Wendy Eichenbaum
Usability testing is not a nice-to-have option. It’s a necessity to ensure customer satisfaction. A few poor reviews on your hardware, software, or service are enough to send your customers and prospective customers running to your competitors.
Frank Lloyd Wright said, “You can use an eraser on the drafting table or a sledgehammer on the construction site.”
So how do you figure out what to erase so that you don’t have to resort to a sledgehammer? Your target audience can tell you when you run a usability test.
Driving While Automated
By Michael Sheldrick
Automated Driving is often touted as the next big thing, even the next really big thing. While it may be a boon to the average commuter, the real benefits would be reaped by fleets.
What fleet manager hasn’t dreamed that the company’s mobile workforce could be working anytime, anywhere? I mean, really anytime, anywhere.
Imagine the company’s top salesperson zipping along at 80 mph, merrily chatting and texting, setting up new sales calls even on the way to visit an existing account.
Not to worry. She won’t hurt or kill herself, or others, exposing the company to huge liability costs. She may have been habitually in last place when the antiquated drive-behavior teams were in vogue, but now, she’s safely cosseted inside her new automated…..
To Connect or Not to Connect? Federal Regulators Disagree Over New Car Tech
Paul Eisenstein/The Detroit Bureau
Maybe they need a better connection. Several senior government regulators have taken what appears to be opposing positions on the need to mandate connected-car technology in the next few years.
While the head of the National Highway Traffic Safety Administration this week said he favors the use of the technology, believing it could reduce accidents, injuries and fatalities, a senior official with the Federal Trade Commission warned Congress this week that rushing connected cars to market could compromise privacy.
Client Success Stories Showcased at Fleet Summit
Wheels, Inc.hosted a successful Fleet Summit. The 2015 Wheels Results+ Fleet Performance Summit brought together many Wheels clients to showcase fleet management success stories and network with peers to share ideas.
The well-attended Summit, which was held October 20 in Chicago, recognized 15 Wheels clients who achieved notable recent successes in the five Results+ optimal fleet categories.
Pot Holes: Another Thing To Blame On Millennials?
One in nine bridges in The United States – about 70,000 of them — are structurally lacking, according to a 2012 report from the Building America’s Future Educational Fund. The American Society of Civil Engineers gives roads in this country a D grade. And the World Economic Forum ranks U.S. infrastructure 25th out of 144 countries.
A new report from Standard & Poor’s Rating Services links these startling facts to, you guessed it, Millennials.
