Customer Experience Rules!
In his monthly column, fleet marketing expert Ed Pierce tells us about the high value of emotional appeal in sales. In Fleet Asset Management, Element’s Keith Trumbull reminds us of reasons to be thankful for material handling equipment; and CEI’s Ken Latzko, in our interview with him, talks about CEI’s appeal to the vocational fleet market.
Fleet Management Weekly columnist, author and customer experience expert Jeofrey Bean has written a lighthearted yet thought-provoking new book Customer Experience Rules! -- 52 ways to achieve customer experience success. Disclaimer: I am quoted in Rule #49 – Keep your promises. I promise that it’s a good read.
There is so much more to enjoy in this issue, but be sure to check in at FleetManagementWeekly.com for daily updates.
Janice Sutton
Executive Editor
New Hands-free Technologies Pose Hidden Dangers for Drivers
Potentially unsafe mental distractions can persist for as long as 27 seconds after dialing, changing music or sending a text using voice commands, according to surprising new research by the AAA Foundation for Traffic Safety. The results raise new and unexpected concerns regarding the use of phones and vehicle information systems while driving.
This research represents the third phase of the Foundation’s comprehensive investigation into cognitive distraction, which shows that new hands-free technologies can mentally distract drivers even if their eyes are on the road and their hands are on the wheel.
Halloween Safety Is No Trick
With Halloween falling on a Saturday this year, the number of partygoers and trick-or-treaters roaming the streets by foot and by car is sure to soar. It's a time that should be nothing but fun, but according to these scary facts, Halloween can quickly turn into a nightmare.
The National Highway Traffic Safety Administration lists Halloween as consistently one of the top three nights for pedestrian injuries and fatalities.
CEI Promotes Ken Latzko to Senior Director of Sales
The CEI Group, Inc. (CEI), announced today the promotion of Ken Latzko to senior director of sales. In that new role, he will lead the company’s field sales leadership and sales support teams.
Mr. Latzko, who most recently served as director of sales support, has been with CEI since 2004. He will draw upon an extensive range of fleet accident management and safety management experience with CEI, as a team leader in strategic account services, a customer program specialist, a sales and marketing coordinator and a regional sales manager.
Cleveland Administrators Asked to Offer More Detailed Fleet Maintenance Report
Members of Cleveland City Council's Safety Committee have asked city administrators to compile a more extensive report on the state of the city's emergency fleet after administrator's presented a two-page summary to councilors during a hearing on Wednesday.
The "2014 Vehicle Condition Summary" tallied up the fleet of vehicles used by the city's fire, police, EMS personnel and scored the vehicles using either "Good," "Fair" or "Poor."
But, committee chair Matt Zone said administrators were told two months ago to present information also showing detailed maintenance plans, vehicle replacement plans and how the city retires vehicles, including age and mileage information.
"I wanted more, quite frankly," Zone said.
