In his monthly column, fleet marketing expert Ed Pierce tells us about the high value of emotional appeal in sales. In Fleet Asset Management, Element’s Keith Trumbull reminds us of reasons to be thankful for material handling equipment; and CEI’s Ken Latzko, in our interview with him, talks about CEI’s appeal to the vocational fleet market.
Fleet Management Weekly columnist, author and customer experience expert Jeofrey Bean has written a lighthearted yet thought-provoking new book Customer Experience Rules! — 52 ways to achieve customer experience success. Disclaimer: I am quoted in Rule #49 – Keep your promises. I promise that it’s a good read.
There is so much more to enjoy in this issue, but be sure to check in at FleetManagementWeekly.com for daily updates.
Janice Sutton
Executive Editor
