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Writing a Vision Statement

By Mike Cieri, MSIR, Vice President of Mardac Consultants

Writing a good vision statement isn't difficult. Think about what your business does and what, in an ideal world, you would like it to do and how you would like to appear.

A vision statement focuses on the potential of the organization, or what it intends to be. In other words, future-based, and are meant to inspire and give direction to the employees of the company, not anyone outside of the company.

Consider the services and characteristics that your company provides, then imagine how it would be if you provided the very best version of them possible. List those visions, and incorporate them into a brief statement that gives a good overview of the kind of image you want to represent.

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Kathe Carter: Bids and Evaluations That Will Impress Your Manager

More than ever, fleet managers are being asked to show their managers that they’re bringing the best deal to the table. One great place to do that is during the bid and evaluation process.

 

NETS’ Guide to Defensive Driver Training and NETS’ Recommended Road Safety Practices Launched

The Network of Employers for Traffic Safety (NETS) announces the publication of NETS' Guide to Defensive Driver Training™ and NETS' Recommended Road Safety Practices™.

Both are available on NETS' website free of charge.

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Henry Miller: Centralized Fuel Card Reporting That’s Truly Global

Shell has a fuel card product in pretty much every country where global fleets operate, and they can offer centralized reporting solutions that combine information from all of those fuel cards.

 

ARI Recognized for the Second Year in a Row as One of the Best Workplaces for Millennials

ARI® has been named for the second year in a row to the 100 Best Workplaces For Millennials listing released by Fortune magazine and the Great Place to Work® Institute.

The company earned a place on this year’s list based on the responses given by ARI’s millennial employees to anonymous survey questions about the levels of trust, pride and camaraderie they experience in the workplace.

“We are very proud to be recognized as a workplace where millennials feel they can develop, learn and grow professionally,” said ARI President Chris Conroy. “Our leadership is aware of the value and perspective that millennials bring to the workforce, and we proactively work to develop a culture where they are given opportunities to contribute and collaborate. We also continuously seek out ways to engage and acknowledge them, so they know that the work they do from day to day has meaning and an impact on the overall health of the company.”

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
5 Ways FLD Helps Fleets Reduce Risk
5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
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  • Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
  • Right-To-Repair Is Already Rewriting What American Owners Are Allowed To Fix
  • New Guide from Utilimarc: Are You Replacing Vehicles at the Right Time?
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Launch of RoadFlex Direct Puts Fleets in Control of Their Fuel Data With a New Open API Platform
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • JD Power: New Vehicle Quality Scores Improve; Some Connectivity Issues
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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