Before leaving last month’s topic of “earned” media (marketing communications your company pays to deliver in media that reach your prospects and customers), here are a few considerations that I promised to address in greater detail: First, let’s talk about form and style of promotional messages by specific media tactics beyond advertising, which I spoke about last month.
Ed Pierce, It’s The Arts Marketing
As I did last month, I am borrowing concepts from some of our industry's best salespeople, but establishing an effective relationship with a prospect or customer -- especially in a B2B market -- is adaptive. A great salesperson can shift easily from one type of sales approach to another based on the environment (exhibit floor, customer’s office, home office visit) and on-the-spot customer feedback.
Likewise, effective marketing communications must adapt to the situation. Last month, I noted that an effective ad provides a snapshot of product value in terms that are important to the fleet manager. But an ad can only promise value, it cannot provide enough substantiation to close a sale (again, in B2B markets). Direct marketing and trade shows also constrain the message.
Answer the Questions that Fleet Managers Want to Know
READ MORE to find out how you can more effectively market your product or service
The Insurance Institute for Highway Safety (IIHS) has completed its latest round of crash tests, examining 12 small vehicles that typically sell in low volumes. Only one of the tested models earned the highest rating of "Top Safety Pick+" due to its crash-test performance and available collision-warning system, while five additional models received a "Top Safety Pick" rating. The remaining six small cars did not qualify for recommendation by the IIHS.
According to the IIHS, the 2014 Chevrolet Volt receives a "Top Safety Pick+" rating. It joins the2014 Honda Civic Sedan, 2014 Mazda 3, 2014 Toyota Prius, 2015 Volkswagen Golf 4-door, and2015 Volkswagen Golf GTI 4-door as the only small cars to receive this rating.
READ MORE to find out about other "Top Safety Pick" vehicles
The FBI has warned the US administration that arrival of autonomous vehicles could change the face of crime fighting and pose of threat to citizens.
High speed car chases and vehicles being deployed by terrorists as lethal weapons are just two of the crime fighting concerns for US spooks. And you can bet your bottom dollar that the intelligence community in Europe has similar concerns.
For the EMS industry, getting to the emergency location as quickly as possible is always the top priority. When every second counts, you need the ability to send the closest vehicle on the most efficient route possible, while still ensuring drivers are being safe in the process. GPS tracking solutions, like GPS Insight, make sure that you have the best information possible to respond in a critical situation.
Americans haven’t necessarily fallen out of love with the automobile. They just don’t enjoy the art of driving as much anymore, and a growing number of Americans seem ready to hand over command to autonomous vehicles.
“People are aware that they already drive cars controlled partly by computers,” said Insurance.com Managing Editor Des Toups. “Now they see features like collision avoidance on new models and hear about Google cars hitting the roads in a couple of years. An autonomous car is not science fiction anymore.”
A new study finds that fully three-quarters of licensed U.S. motorists would be very likely to consider, if not buy, self-driving vehicles. And if offered lower insurance rates, the figure jumps to a whopping 86%, found website Insurance.com.
READ MORE about the findings.