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Walk in Your Customer’s Shoes?

By Laura Jozwiak, Senior Vice President of Sales and Client Relations, Wheels, Inc.

Do you need to walk in your customer’s shoes in order to truly understand their issues and provide the right solutions?

We have heard this saying many times before, and it could have been appropriate at the time, but time and challenges have changed. Customers still expect you to watch for cracks in the sidewalk and not let them fall. However, that is no longer enough for today’s fast paced environment.

Shoes are certainly foundational to the service equation. You can’t look forward if you aren’t on stable ground. However, I would suggest that we also tilt our heads up from our laptops and smart phones and provide an extra set of eyes for our customers. The greatest value comes from looking forward and into their future toward the next set of challenges and opportunities.

Do you take the time to look up? And when you do look up, do you stay there and consider options, strategies, and plans to move forward? Or do you quickly get distracted by the next email and bring your attention back to the cracks in the sidewalk again?

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Want to Work for Jaguar Land Rover? Start Playing Phone Games

New York Times

Want to work for Jaguar Land Rover? You could improve your chances by solving puzzles.

The carmaker announced on Monday that it would be recruiting 5,000 people this year, including 1,000 electronics and software engineers. The catch?

It wants potential employees to download an app with a series of puzzles that it says will test for the engineering skills it hopes to bring in.
"While traditional applicants will still be considered, people who successfully complete the app's puzzles will fast-track their way into employment," said Jaguar Land Rover, which is owned by Tata Motors of India.

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What Opportunities Do Fleets Have for Cost Reduction?

When it comes to cost savings, a lot of public fleets are struggling to find new places to reduce spending. Meanwhile, there’s not a lot of drive to reduce cost in the private sector right now.

 

Selling Beliefs

By Susan A. Lund, President of MR3

Selling is a lot like driving. People have beliefs that shape their behavior. Some beliefs are true and others are false. The false beliefs take take you off road and sometimes in the ditch. Today we are going to talk about another successful belief to keep you on the road driving in the fast lane to accelerate your success.

Belief #2

I am not a sales professional, thus I don’t believe I am selling or need to sell.

Is that true or false?

READ MORE

 

NAFA Unveils Redesigned Website

A New Clean Design and Simplified Navigation Improves Overall Experience

NAFA Fleet Management Association (NAFA) has unveiled the new, completely redesigned www.nafa.org website providing more value to the memberships and visitors. Touting mobile-responsive, easy-to-navigate layout, the website provides users with advanced functionality and enhanced content.

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
5 Ways FLD Helps Fleets Reduce Risk
5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
  • New Guide from Utilimarc: Are You Replacing Vehicles at the Right Time?
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Launch of RoadFlex Direct Puts Fleets in Control of Their Fuel Data With a New Open API Platform
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
  • Last Chance to Save: Register for NAFA’s Maintenance Workshop
  • Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
New AI Assistants Automate Fleet Data Analysis, Decision Making and More
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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