A Call to Action: Earn Your Introduction with Content
By Ed Pierce, Fleet Industry Marketer
As any great salesperson will tell you, sales is not about a great product or service, it’s about the customer’s perception of value.
For fleet decision-makers, value is helping to maximize the contribution of the fleet to corporate strategic goals as well as the savings derived from controlling costs.
The more meaningful the value story, the better the chance that a fleet service or product provider can begin or move along the sales process with a fleet decision-maker.
Even if the company has been an industry leader for 100 years, insists that every manager earn a Six Sigma Master Black Belt, regularly wins prestigious “Best of” awards, and reports fantastical total customer savings every quarter … even with all of that, the ability to differentiate the value proposition -- in terms that are meaningful to the customer – is the real key to winning and keeping business.
Community is the Heart of NAFA
NAFA CEO Phil Russo shares just some of the many highlights from this year’s I&E, and speaks to NAFA’s very strong sense of community.
Making Investments and Improvements to Fleet Management Practices
When it comes to making investments and improvements to fleet management, Mercury Associates offers expert advice. And, right now, they are as busy as ever.
NAFA Members Pack Over 40,000 Meals for Rise Against Hunger
At the recent NAFA I&E Conference in Anaheim, NAFA members exceeded the goal of packaging over 40,000 meals for Rise Against Hunger.
Cargo Partners With Coca-Cola to Offer Refreshments to Ride-Share Users
Cargo, an “in-car commerce” platform has recently partnered with The Coca-Cola Company, creating more business opportunities for ride-share drivers such as Uber and Lyft.
Uber’s application programming interface, or API, Cargo’s in-car commerce platform enables passengers to use a smartphone browser to buy from a mix of snacks, gum, electronics, cosmetics and personal care items while in transit.
“We’re very excited to enter this new distribution channel in rideshare with Cargo,” said John Carroll, vice president and general manager eCommerce for Coca-Cola. “Cargo offers an innovative solution to helping Coca-Cola deliver refreshment to consumers in their moment of need in a space that was previously hard to reach at scale. We’re looking forward to seeing the impact we have on rideshare passengers when they find our product within arm’s reach when using Uber and Lyft.”
Read the article at The Detroit Bureau.
