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A Call to Action: Four Key Steps Toward Successful Marketing Communication

With so many options and so much information out there, how can you know what is working for your business, and what isn't? How can you create a marketing strategy that will work today?

By Ed Pierce, Fleet Industry Marketer

In our hyper-technological world, communication methods change at an incredibly rapid pace.
There are always new technologies and new ways for people to interact with others.

This is also true when it comes to marketing methods and the tools that are available for marketing.

READ MORE

CEI is Uniquely Positioned for Mobility Management

When it comes to mobility management, CEI is uniquely positioned to consolidate, decipher and leverage data regarding total spend, risk and more.

Fishing, Kayaking, Golfing and Networking at AFLA in Orlando

Excitement is building for the AFLA conference in Orlando in early October. This year’s networking opportunities include fishing, kayaking and networking, and the event promises to be a lot of fun!

 

50,000th Isuzu N-Series Gasoline Truck Assembled in America

Isuzu Press Release

ANAHEIM, Calif.—Isuzu Commercial Truck of America, Inc., distributor of America’s best-selling low cab forward trucks, has announced that the 50,000th gasoline-powered Isuzu N-Series truck has been produced in Charlotte, Michigan. The truck rolled off the assembly line on Wednesday, August 1, 2018.

The Isuzu N-Series truck was the first gasoline-powered low cab forward truck available in North America. Assembly of the truck began at Spartan Motors, Inc. in April 2011.

Read more of the press release.

 

Trump’s Fuel Efficiency Freeze is Not Necessarily Welcomed by the Industry

Forbes

The current fuel efficiency standards, known as the 2025 program will double the fuel economy of vehicles to 51.5 miles per gallon and cut greenhouse gas emissions by half by 2025. Auto companies worked closely with the federal government to develop these standards.

Wednesday, the Trump administration rolled out a proposal that seeks to freeze the fuel efficiency standards and greenhouse gas standards at 2020 levels through 2026. Additionally, the proposal also seeks to prevent California from adopting its own, stronger greenhouse gas standards, which it has had the authority to do since the inception of the EPA 46 years ago.

Read the article at Forbes.

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FLEET VIDEOS
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CRASH-FREE CULTURE®
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Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
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5 Ways FLD Helps Fleets Reduce Risk
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Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
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Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
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ASSOCIATION NEWS
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‘Raise Your Hand and Get Involved’
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TECHNOLOGY
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
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CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
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NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
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WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
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NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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