Automaker Ads Geared Towards Performance, but Consumers Want Fuel Economy and Safety
Automakers spend more than $14 billion a year on advertising in the U.S., but not many of the ads promote fuel efficiency or safety features—two attributes consumers say they most value when shopping for a new car, a new analysis shows.
“Consumers clearly want cars and trucks with better mileage, but automakers are steering them in a completely different direction,” David Friedman, vice president of advocacy at Consumer Reports says. “Adding insult to injury, they also aren’t offering much choice in the showrooms.”
Read the article at MSN.
Battery-Cars Could Cost 600,000 Jobs, Warns VW Executive
Increasingly strict regulations, especially those meant to slash automotive emissions in the European Union could cause the collapse of the German auto industry.
“From today’s point of view the chances are perhaps 50-50 that the German auto industry will still belong among the global elite in 10 years’ time,” said Herbert Diess, CEO of Volkswagen, who was appointed VW’s chief executive earlier this year, following a senior management shake-up.
Read the article at The Detroit Bureau.
Negligent Entrustment and MVR Monitoring
MVR monitoring is great way make sure you’ve got safe drivers in your vehicles, and to protect your organization from the perils of negligent entrustment.
Creating an On-Demand Shop Network for Fleets
Driveroo has created the world’s first software-controlled on-demand shop network, and that offers big benefits for fleets.
The Impressive Infrastructure of Enterprise Fleet Management
Enterprise Fleet Management offers a lot of benefits to fleets -including an incredible infrastructure, and about 50 regional offices.
