A Call to Action: Disruptive Marketing Trends All Marketers Should Consider
By Ed Pierce, President of ITA Communications. Fleet.
Business leaders are hearing much more about “disruption” than ever.
Certainly, marketers must not only adapt to the concept to remain viable. But they must also promote the concept to their employers and customers.
Here are 10 trends marketers should be talking about, excerpted from the book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
This Electric Car Battery Recharges in 10 Minutes – So Why Isn’t it in Today’s EVs?
Range anxiety is becoming less of an issue for prospective EV buyers. Battery manufacturers and automakers are developing electric propulsion systems that can deliver hundreds of miles on a charge, which makes the fear of running out of battery power seem like a distant memory.
One thing that hasn't changed enough, however, is charging times. There are efforts to change that, and the latest comes from an Israeli company called StoreDot, whose new 4680 battery has a claimed ten-minute full recharge time.
StoreDot says its design "increases throughput and addresses safety and performance issues typically associated with the hard case structure of cylindrical cells." If it's capable of reaching commercial viability, StoreDot's battery has the potential to be a game-changer for EVs.
Read the article at MSN.
Join TRUCE for Their Free Webinar!
"Nuclear Verdicts: Out of Control or Controlling the Outcome?"
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NETS is proud to partner with select Road Safety Sponsors and has found there is great value in collaborating with Sponsor companies in order to promote the exchange of high-quality road safety information.
The NETS Road Safety Sponsor Program recognizes the expertise brought by these leading safety suppliers to the fleet safety and management arenas. Learning about the latest cutting-edge safety products from suppliers also helps support NETS’ road safety mission of reducing risk and saving lives on the nations' and global roadways.
To that end we are pleased to introduce you to TRUCE, a PLATINUM Level NETS Sponsor. TRUCE Software automatically suspends incoming and outgoing calls and distracting mobile apps and functions while the vehicle is in motion enabling a distraction-free driving environment to be achieved.
We encourage you to join us for TRUCE's upcoming webinar, Nuclear Verdicts: Out of Control or Controlling the Outcome? where they will discuss the rising concern of liability concerns for commercial fleets and what can be done to avoid them.
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TSOA Unveils New Branding
Transport Solutions of America (TSOA) has a new brand mark and website design. The premier drive-away company serving the fleet industry in North America unveiled its revamped branding last week at NAFA’s I&E in Pittsburgh, Pennsylvania. Team members Paul Fox (SVP Sales and Client Relations) and Erin Gilchrist Rugg (SVP Marketing and Business Development) helped bring the launch to life with a branded booth, giveaways and networking on the expo floor.
TSOA is still the same strong brand it’s always been. However, as the brand has evolved the significance of its story has taken on new form. The great Americana story, rooted in taking on their customers’ toughest problems with grit, hard work, transparency and authenticity still rings true. But over the last 15 years, TSOA has solved every problem they’ve seen. And that excellent track record brings with it an unmatched air of confidence. Obstacles are just another opportunity to roll up their sleeves and get the job done. READ MORE
Before the Car Configurator: Figuring Out If You Even Need a Car
These European fleet experts have developed state-of-the-art software to determine the most optimal forms of mobility - be it cars or something else - for all sorts of organizations.
