A Call to Action: Internal Branding Contributes to Fleet Sales Growth
Fleet marketing expert Ed Pierce leads off our first newsletter of 2024 with a must-read column for sales and marketing executives. Ed says, “An internal branding program can improve sales, but it’s also effective in creating a cohesive and resonant brand experience that resonates with all stakeholders, thereby driving the company’s growth and success.”
Embrace a Safer, Greener Journey into 2024: Your Driving Commitments for the New Year
In Crash-Free Culture, eDriving’s Sarah Bechtold says, “Imagine a New Year where every mile driven is a step toward a safer, more sustainable future.” Indeed!
Enjoy the newsletter and do check in with Fleet Management Weekly website for daily updates!
Our FMW team wishes you and your family a happy, healthy, successful New Year!
Janice Sutton
Editor in Chief
“Be the change you wish to see in the world.” ~ Gandhi
Reindeer Logistics offers high-touch vehicle relocation that is based upon clients’ needs and focused on providing excellent customer service.
FMW Note: As we close out 2023 this week, we asked our editors to select an article from this year that especially resonated with them. Here is Dave Bean's choice, and it's a good one!
By Tanner Lee, Copywriter, Kingbee Vans
The cargo van has long been the first choice of vocational wheels. While it seems like the cargo van has been with us forever, it’s only been 60 years. Here is its brief history, from infancy to electric!
In the early 1960's, every van in America was designed with the engine a few feet in front of the driver’s cabin. And with exception of new technologies and minor stylistic changes, today’s American vans remain largely unaltered. From their humble beginnings in the 1960s to the current developments in electric vans, cargo vans have evolved to meet the changing demands of businesses.
No other company in the world will upfit vans with custom shelves and ladder racks, wrap them with your company signage, and deliver anywhere in the lower 48 states. The cargo van has a rich history—contact Kingbee Vans today to experience what a cargo van can do for you.
FMW Note: As we close out 2023 this week, we asked our editors to select an article from this year that especially resonated with them. Here is Ted Roberts' excellent choice
By Ed Dubens, CEO/Founder, eDriving
Building and nurturing a crash free culture that emphasizes the importance of employee safety while driving for work is all about PROCESS – successful programs are made not born!!!
Our mission, as we all know, is to reduce incidents, collisions, license violations, and injuries that in turn will promote a safer and more productive workplace. At the same time, your crash free culture will simultaneously deliver a best-in-class TCO (Total Cost of Ownership)!
Always remember, the ultimate goal is for all employees who drive for work purposes to return home safely to their loved ones and communities at the end of each day. A crash-free culture does not happen overnight; it requires ongoing effort and reinforcement before becoming part of your organization’s DNA.
FMW Note: As we close out 2023 this week, we asked our editors to select an article from this year that especially resonated with them. Here is Connie Shedron's choice, and it's a great one!
By Laura Jozwiak
This morning I had the pleasant experience of listening to birds chirping as I got ready for the day. It may sound cliché or unextraordinary but after months of steadfast silence, it was a simple yet poignant reminder that Spring is officially upon us.
Metaphorically, spring is a time of hope, renewal and new beginnings. We clean our homes and go outdoors. We become more energetic, alive and optimistic. We get excited about the possibilities to come. The world is full of potential.
It is about really looking at yourself, becoming aware of who you are, awakening to what could be and being active about making it happen. It is not just about having big dreams, but making those dreams reality.