US Fleet Industry Continues Recovery Despite Challenges

By Bill Bishop, SVP of Sales and Marketing, FLD Remarketing

As any fleet professional can tell you, the last three years have been the exact opposite of the three years before Covid, presenting a cascading cadre of challenges that continue to negatively affect the space to this day.

At the midway point in the year, we do see strength in several key indicators, including the Consumer Price Index and the overall economy in general.

Fleet is likely to experience another 3-4 months of status quo, free of any wild swings either up or down. The good news is that it would appear as we transition to Q3 that vehicle availability is headed in the right direction.

Electrify America Switches to Station-Specific Pricing, Reintroduces Idle Fees

Electrify America is changing things up yet again after raising its charging rates earlier this year. Instead of pricing set the same nationwide, EA is going to transition to station-specific prices.

EA will also start charging idle fees again to folks who sit at charging stations after their vehicle has already reached 100%. Both of these changes are slated to take effect on August 17 this year, so we’ll be able to see the results almost immediately. Electrify America didn’t detail or provide a range of prices.

via Autoblog

A Call to Action: The Importance of Detailed Market Segmentation

By Ed Pierce, FMW Brand Acceleration Marketing Consultant

Segmenting your B2B (business-to-business) markets is crucial for developing effective marketing strategies and tailoring your offerings to meet the unique needs of different customer groups.

B2B markets can be complex, so breaking them down into segments helps you focus your efforts on the most relevant and profitable opportunities.

The more you know about your B2B market, the better you can tailor your offerings and marketing efforts to drive success in each segment.

The Driver’s Mindset is Key to Safety

When it comes to safety, the mindset of every one of your drivers is critical - and it’s important that they eliminate every distraction that is under their control.