EV Gender Gap Suggests Men Want Novelty, Women Want Value
Results from a 2023 EV sentiment survey conducted by Edmunds explore motivators across male and female respondents surrounding EV car shopping and suggest some of the reasons why this gap exists.
71% of men said they would consider an EV as their next vehicle, while only 34% of women fell in the same camp. Men are more likely to buy an EV for the privilege of being the first to own any newfangled tech. The price and range of an EV is related to other pragmatic issues that women reportedly consider when switching (or not) to fully-electric cars, such as value.
A Call to Action: The Best Marketing Results Are Found Where Marketing, Public Relations and Content Intersect
By Ed Pierce, FMW Brand Acceleration Marketing Consultant
Marketing organizations have a wide range of marketing mix options to select from when developing their marketing strategies. There is more chance for confusion to occur when you have more options and disciplines.
With careful management, lines can be drawn that minimize redundant work and maximize each contributor's talents.
To integrate PR, marketing and content effectively, a certain degree of organization and communication is needed. It will make the process more efficient, and everyone will stay on task.
10 Common Mistakes to Avoid When Charging Your EV
The new automotive world is filled with electric vehicles, which presents a whole new set of challenges for drivers. Today, you’ve got to know how to charge your EV and what the best charging ranges are.
Even before you buy your new electric vehicle, you should know where the public charging stations in your area are located.
What happens if you charge your EV to 100-percent every time you charge? Should you use DC Fast-Charging exclusively? Can you still use a regular 120-volt outlet to charge your electric car? Where are the nearby electric charging stations?
Do You Really Need to Change Your Oil Every 3,000 Miles?
While changing your oil every 3,000 miles was standard practice many years ago, modern lubricants and advances in engine materials and tolerances have largely made that frequency unnecessary. So, is it required to change your vehicle’s motor oil every 3,000 miles, or should you wait longer?
Today, most manufacturers recommend oil changes between 5,000 and 10,000 miles — sometimes more with synthetic motor oils. Many cars these days don’t have a set recommended interval for oil changes. Instead, these cars have computerized oil life monitors that determine when the oil should be changed based on your individual driving habits.
J.D. Power Acquires Autovista, Extending Global Reach to 2 More Continents
By Dave Bean, FMW Associate Editor
J.D. Power (JDP) bolstered its already robust data and analytics business by agreeing to procure European and Australian automotive data provider Autovista Group.
“Precise vehicle valuations and detailed vehicle specifications are the central underpinning to every data-driven strategy in the automotive industry—from optimizing vehicle production to calculating residual values to all manner of insurance—and finance-related risk assessment and repair models, and the combined assets of J.D. Power and Autovista Group will create truly comprehensive, global valuation and forecasting solutions,” said Dave Habiger, President and CEO at J.D. Power.
