This New Mack MD Electric is a Mobile EV Charging Station
The benefits of fleet electrification are well-known, but the question of feasibility is still very real in the minds of many heavy fleet managers. To help fleets understand how electric trucks can fit into their operations, Mack Trucks is offering a mobile off-grid charging system.
While somewhat clunky as a concept, it should do a reasonable enough job of pretending to be permanent infrastructure to give a fleet manager a sense of whether or not an electric solution will work for them.
Your Car May Be Ratting You Out to Your Insurance Company
Manufacturers of connected cars are sharing way more data than customers may realize, the New York Times reported Monday, and that's only half the problem.
According to the report, automakers may be sharing statistics about customer driving habits with their insurance companies directly.
Some automakers acknowledged arrangements with third-party data collection firms, but in limited and situational contexts. Acura, Honda, Hyundai, Kia and Mitsubishi all offer an optional driver score feature that includes data collection and transmission to insurance databases, NYT reports, but all require the customer to opt in.
Work Truck Solutions Expands Platform to Support Heavy-Duty Commercial Truck Market
Work Truck Solutions® has announced an expansion of their focus in the heavy-duty (HD) commercial truck market.
This strategic move includes new comprehensive resources to enhance offerings for dealerships and upfitters, and when coupled with expertise gained from more than a decade serving the commercial vehicle space, will bring additional attention to the demanding and evolving HD market.
A Call to Action: Proving ROI of an Omni-Channel Fleet Provider Marketing Program
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
In the realm of B2B marketing, which includes fleet products and services marketing, the ability to quantify the return on investment (ROI) has long been a challenge.
Proving ROI in B2B omni-channel marketing is a complex endeavor, but it's essential for optimizing marketing efforts and justifying investments. Data analytics and attribution modeling are powerful tools that enable B2B marketers to demonstrate their campaigns' impact accurately.
To measure the impact of marketing efforts accurately, B2B marketers must establish a robust set of key performance indicators (KPIs) that align with their specific business objectives.
Webinar: Strategies to Catapult your Fleet Safety Program to Another Level
NETS and Lytx Webinar: Proven Strategies to Catapult your Fleet Safety Program to Another Level, March 28, 2024, 10:00 am PT / 1:00 pm ET
In the fast-paced world of fleet management, safety isn't just a priority—it’s the key to success. However, on any given route, risks are lurking around every corner.
Join us for a one-of-a-kind webinar where fleet industry experts get real about safety program best practices. You’ll learn industry-insider secrets and proven strategies for identifying risks.
To register, click here
