Added electronic technology may be key to making small vehicles profitable in the US. An open architecture is needed to allow 3rd-party developers to design customizable applications for each driver, especially in shared-car business models.
"Cash for Clunkers" has yet to be signed into law, but that has not stopped automotive companies from taking action. Experian Automotive has developed a prospecting program to help automakers and dealers identify qualified consumers. The program even reviews the prospects' ability to qualify for a vehicle loan.
The J.D. Power and Associates 2009 APEAL study finds consumer satisfaction with both new and used purchases at record 3-year high, averaging 790 out of a possible 1,000 point scale. Domestic/import gap has narrowed as buyers seek quality and fuel economy.
NADA, gasoline price, diesel price
Hybrids and plug-in electrics grab most of the headlines and political goal setting, but the internal combustion engine will reign for decades. New technologies for both gasoline and diesel engines are making rapid advances in improved fuel efficiency and will do more to help meet lofty mandates than the flashy cars in the headlines.