Hertz and other rental car providers had sold off large portions of their rental fleets over the past year, but that trend is now reversing. Increased demand in the US and Europe by vacationers driving to destinations nearer home instead of flying to distant ones has bolstered the industry.
With tough credit and fewer shoppers, dealers are seeing fewer sales and less revenue from F&I. More emphasis on fixed ops can help a dealer survive. Strategy keys include bringing back customers and treating pre-owned customers like new customers.
As part of the stimulus bill passed by Congress earlier this year, the federal government is going on a spending spree in Detroit. The GSA is spending $287 million to purchase more than 17,000 cars and trucks. The buy includes vehicles from brands GM plans to sell or eliminate. Replaced vehicles will be sent to the auction.
CNW Market Research reports that the proportion of first-time auto buyers is down significantly in the first five months of 2009. The company says more marketing dollars will be required to draw a larger share of existing owners. CNW also reports more independent used-car dealers are now operating.
Edmunds.com, June 2009 new vehicle sales, domestic automaker sales