Study Says Dealers Should Review Quality of Used-Car Paid Searches
While many companies within the auto industry might be able to provide a high quantity of used-vehicle advertisements in paid-search results, the quality of many of these used-car ads needs to improve, according to a recent study commissioned by Dealer.com. The "Optimizing Paid Search Advertising - Used Vehicle Market in the U.S." study, conducted by Sorgenfrei, LLC, evaluated the ads that appeared during search results for the top 10 used models in 10 major markets, including New York, Los Angeles, Chicago, Houston, Philadelphia, San Diego, San Francisco, Columbus, Ohio, Baltimore and Charlotte, N.C.
AT&T Corporate Fleet in CAR Environmental Study
A newly released report by the Sustainable Transportation and Communities group at the Center for Automotive Research presents a case study a corporate fleet?s economic and environmental contributions. AT&T?s vehicle replacement program was used as a 10-year case study after it acquired hybrid vehicles and CNG converted vans and trucks in its fleet.
Navistar Making Electric Delivery Trucks Through Energy Dept. Grant
Navistar is building 400 electric delivery trucks, funded in part by the Department of Energy?s grant program. Navistar expects to build several thousand annually in the next few years as the market grows, similar to what happened with diesel-hybrid trucks and school buses.
Toyota’s Floor Mats Challenge
Toyota has issued a safety warning covering 15% of its vehicles on US roads including some model years of popular Camry, Avalon, Prius, Tacoma, Tundra, ES350, IS250 and IS350. Floor mats have been slipping and interfering with foot pedals causing crashes and fatalities.
More Efficient Trucking Through Telematics
Telematics technology which uses GPS location data and mobile communications is evolving rapidly. Systems could evolve into driver assistance devices helping with truck shifting, turning speeds and other tasks to improve safety.
