A Call to Action: Disruption Trends Impacting Marketing in the Fleet Industry
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
Business leaders, especially those in the fleet industry, are hearing about and experiencing “disruption” more than ever. Indeed, marketers must not only adapt to the concept to remain viable but also promote it to their employers and customers.
The most significant trend that has affected B2B industries, including fleet, is that mobile is now the dominant platform. Intelligent smartphones, tablets, watches, wearable gadgets, glasses, microchips, HoloLens, and others have already reshaped and remixed the marketing world.
Mobile technology isn’t just changing interactions; it’s also driving revenue. A considerable portion of revenue for leading B2B organizations is now influenced by mobile, thanks to its role in streamlining decision-making processes and bolstering team collaboration.
Fleet Safety as a Competitive Advantage: Why Culture Matters
By Sarah Bechtold, eDriving
A crash-free culture not only reduces the risk of crashes and associated costs but also serves as a significant competitive advantage, enhancing operational efficiency, customer satisfaction, and brand reputation.
For SMB Fleet Managers looking to strengthen their safety culture, integrating technology can play a pivotal role. Applications like Mentor by eDriving seamlessly integrate into existing fleet operations, offering a comprehensive approach to safety management.
More Efficient EVs Would Be Cheaper, Less Stressful On Power Grid
It’s easy to forget that electric cars are remarkably efficient. Unlike any combustion-based engine in which the potential energy from its fuel is lost mostly via heat and friction, electric motors convert most of their energy into forward motion. Just think of it this way: A 6,300-lb Ford F-150 Lightning can travel 320 miles on the energy equivalent of about four gallons of gasoline.
If manufacturers were to put the spotlight more on vehicle efficiency, it could make EVs even cheaper. By a lot, actually. A recent white paper released by the American Council for an Energy-Efficient Economy (ACEEE) says that more efficient EVs would enable vehicles to get away with using smaller batteries. The ACEEE estimates that smaller batteries could cut on average $4,800 from an EVs price.
Fleet Liner Solutions That are Made in the USA
Patriot Fleet Solutions was founded in reaction to turmoil in the liner business during Covid - and now fleets and fleet management companies have a better, friendlier solution that’s made in the USA.
Focusing on Improving Fleet Managers’ Workloads
This innovative company in the mobility and technology space uses AI, telematics and data to solve problems for fleets of all sizes with all types of vehicles.
