Owners of 2003 and 2004 model Ford F-series Super Duty pickups with 6.0-liter Power Stroke Diesel engines are being offered an owner loyalty bonus of $2,500 to purchase a new pickup. Available on both gas and diesel engines, the incentive is seen as a way to retain customers who have experienced quality problems and is in addition to existing offers.
The Federal Motor Carrier Safety Administration has released the first nationwide study of large truck crashes. The study found that drivers, not weather, road conditions or vehicle performance are ten times more likely to be the cause of these accidents.