A key industry analyst says the next few months will be critical for Toyota as it launches its new 2012 Camry. It could take years for the troubled maker to come back after problems that began with a series of embarrassing recalls in late 2010 and then included the loss of more than a half million units of production worldwide. Toyota promises to back the launch of the new Camry with the biggest ad campaign in its history.
Elisa Durand, assistant manager of Green & Fuel Strategy Consulting at ARI, offers three steps to help fleet managers not only begin, but ultimately achieve sustainable green fleet success. They are to set the right goals that are realistic, secure the right buy-ins from drivers who understand the company's green vision, and solidify the right measures through evaluation and measurement.
A study by the Insurance Institute of Highway Safety shows that teens will practice better driving habits when they know they are being tracked with a GPS. Teen drivers can be tracked without them knowing or parents can track them and let them know they are being watched, which may actually offer better results because teens will practice their best driving behaviors knowing someone is watching. Many devices are available, and each plan differs.
Ford's next-generation Escape is debuting at the Los Angeles auto show next month. The auto maker said the 2013 Escape lineup's two new downsized, direct-injected and turbocharged 4-cylinder EcoBoost engines will be so efficient, it's leaving the hybrid business to the upcoming new C-Max people mover. The 2013 Escape's two upgrade engines will both be EcoBoost variants, with the 2.0-liter version the same as currently used in the Explorer (where it produces 237 horsepower).
Popular Mechanics has named Ford's innovative, industry-first rear inflatable seat belts a Breakthrough Product Award winner. The rear inflatable seat belts combine traditional seat belts and air bags to help provide an added level of crash safety protection for rear seat occupants and are designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers.