The car rental business is a notoriously tough game with deep discounting. Some cars start at $8 per day in Sun Belt hot spots like Las Vegas, Florida, and Texas.
Tired of such weak pricing, Avis Budget (CAR) is taking a page from the airline industry. For decades, companies selling seats on planes have been perfecting the algorithmic arts of revenue management. The goal is to sell every seat for as much as possible based on a mountain of data the carrier has amassed. Now Avis has its own software, referred to as the “demand fleet pricing tool,” adjusting rental prices based on local data, past pricing, and other factors in 110 major markets.
AAA’s Evaluations Found an Average 46 Percent Improvement in Blind-Zone Visibility
Rear-view camera systems improved rear visibility an average of 46 percent in AAA’s tests. These systems are intended to improve driver awareness of the area immediately behind the vehicle in order to reduce the instance of back-over fatalities. The National Highway Traffic Safety Administration requires a rear-view image in all passenger vehicles beginning in 2016, with full compliance by May 2018.
The transportation industry used to just involve picking up a vehicle at Point A and delivering to Point B, but it's changed dramatically - and PARS has changed and evolved right along with it.
Safeway is at the beginning of implementing a good safety program, and driver communication about safety and distractions are paramount.
We've all heard the theories: Autonomous cars will prevent accidents. Autonomous cars will reduce traffic.
Most of those predictions are based on current facts and educated guesses. Ad agency Sparks & Honey has compiled all that data into a new report entitled Driving Disrupted: Driverless Cars Change Everything, which attempts to describe the many ups (and several downs) of life in the rapidly approaching autonomous car age.
Why would an ad agency do such a thing?
READ MORE to find out.