Webinar Strategies for B2B Publishers and Their Advertisers
By Mike Agron
You should try to think of a webinar like a radio show with pictures. A good webinar can breathe life into existing content such as case studies, research reports, and whitepapers, etc.
A demand generation webinar is not about selling; rather, it’s about educating and making your audience more intelligent about a particular topic so they can make more informed decisions that ultimately influence the purchase of a sponsor’s products or services.
While there are many dos and don’ts for producing and delivering webinars, I’ve found that there are 3 webinar myths that need to be debunked for you to have successful outcomes that also delight your audiences.
Carmakers are in Hot Pursuit of Fleet Sales to Law Enforcement Agencies
Fleet sales are an important part of U.S. automakers' bottom lines, and none have more cachet or higher visibility than a contract with a law enforcement agency.
In addition to producing a reliable source of revenue, being chosen by a high-profile police department is a badge of honor. Putting officers in their cars gives Ford, Chevrolet and Dodge an advertising boost.
"This is absolutely a good marketing opportunity for us," said Jonathan Honeycutt, marketing manager for Ford's police vehicles. "This is a division we want to be in."
Erie Insurance Survey: Distracted Drivers Doing All Kinds of Dangerous Things Behind the Wheel
Pop quiz: What percentage of drivers have brushed or flossed their teeth behind the wheel? While it's crazy to think that anyone would floss their teeth while cruising down the highway, it's just one distraction that people admitted to in a new survey from Erie Insurance.
To discourage distracted driving in conjunction with National Distracted Driving Awareness Month in April, Erie Insurance asked drivers what they do behind the wheel. Answers included PDAs, changing clothes, and going to the bathroom.
READ MORE and see highlights of the results shown in an info graphic on CNN Money.
NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive
Mark R. Rosekind has taken the helm of the National Highway Traffic Safety Administration (NHTSA) at a critical juncture for the federal agency. Not only did he fill the role of NHTSA Administrator in the midst of the massive GM ignition-switch and Takata airbag recalls, but also at a time when technology is quickly transforming automotive.
The car industry is facing enormous changes due to innovations ranging from autonomous driving to vehicle-to-vehicle communication, and these will also have a profound influence on NHTSA’s main priority of ensuring vehicles are safe and reducing traffic deaths.
Element Fleet Management Promotes Skyler Austin to Regional Director of Sales
Element Fleet Management is pleased to announce the promotion of Skyler Austin to regional director of sales. Austin previously served as a regional manager and was responsible for the management of business relationships across the Southwest region.
