A Call to Action: Modern Strategies and Emerging Technologies to Prove Fleet Marketing ROI
By Ed Pierce, Fleet Management Weekly’s Brand Acceleration
Measuring ROI in B2B marketing, especially for fleet products and services, is a significant challenge that demands attention. Proving ROI in B2B fleet marketing is no longer about isolated metrics: it’s about connecting marketing activity to revenue, pipeline, and long-term growth.
2025 NAFA I&E Wrap Up: A Promising and Productive Fleet Conference
By Tod Trousdell
I asked a cross section of this year’s NAFA conference attendees to give me their thoughts on this year’s I&E held April 28-30 at the Long Beach Convention Center.
Rivian and Samsara Partner to Streamline Electric Fleet Management
Samsara Inc., pioneer of the Connected Operations® Platform, and Rivian, American all-electric vehicle manufacturer, announced a collaboration designed to simplify the complexities of electric fleet management. With this new integration, Samsara customers can now access data on Rivian vehicles in their fleet on the Samsara Platform.
The Shyft Group’s Portfolio of 9 Brands Provides a Unique Advantage
The Shyft Group’s portfolio of 9 brands spans the spectrum from chassis to specialty body construction to upfitting, providing a unique advantage in the market that allows for industry leading end-to-end solutions.
Unified Fleet Management
In today’s top feature, industry expert Erin Gilchrist writes about the power of data stewardship, explaining that “A single, connected, integrated, powerful, and easy-to-use platform is crucial to achieve this [goal]” and that “Unified fleet management platforms consolidate data from various sources into a single, powerful, and user-friendly interface, offering significant advantages.” Read the article HERE.
Today we also have a new edition of FMW’s Tariff Tracker, curated by Ed Pierce to help you keep track of significant tariff updates, policy adjustments, and new industry responses. Read it HERE.
Are you marketing to fleets? If so, Fleet Management Weekly has a number of powerful, affordable options to help you meet your goals. Contact me HERE to learn more.
Ted Roberts
President
