Short, high-quality videos that address current, fleet-specific driving safety issues and that are accessible from mobile devices can help achieve greater driver compliance with fleet safety policies. That’s the message Ken Latzko, southeast regional sales manager for the CEI Group, Inc. (CEI) told members of the Carolinas Chapter of the NAFA Fleet Management Association who met in Greensboro, North Carolina last week.
Just as consumer marketing firms and political campaigns have learned to “microtarget” their messages to specific audiences with content they find immediately relevant, “fleets need to go beyond the classic approach to safety,” which goes only so far in achieving results, Mr. Latzko said. “The goal of microtargeting is to achieve compliance by assuring that your safe driving message resonates.”
Inc. magazine ranked GPS Insight number 3,133 with three-year sales growth of 113% on its eighth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents a comprehensive look at the most important segment of the economy -- America's independent entrepreneurs. This is the fifth consecutive year that the GPS fleet tracking company has made the list, placing GPS Insight on the Inc 5000 Honor Roll.
From monitoring lifecycle cost analysis to understanding vehicle equivalency status and more, NAFA's CAFM program can provide you with the tools and skills you need to manage your fleet effectively.
The Miles fleet software solution, from Sofico, has now been around over 10 years globally -- and the product is known for its ease of implementation.
Getting involved with your peers at NAFA is one of the easiest, most fun, and most interesting ways for you to learn to do a continually better job.