What the Institute for Supply Management Has to Offer Fleet Professionals
As more and more fleets are reporting to the Procurement Department, the Institute for Supply Management wants to make more fleet professionals aware of its unique value proposition.
Bill Elliott: A New Strategic Plan for AFLA
AFLA’s Board of Directors recently adopted a new strategic plan that focuses on growing and advancing the organization.
Discount Pricing for The Work Truck Show Ends This Friday
The Work Truck Show is happening March 14-17 in Indianapolis, and it’s a great opportunity to see all of the newest industry products, choose from dozens of industry-focused training courses, and gain access to technical engineering representatives from hundreds of exhibiting companies.
Attendees can interact with thousands of industry professionals, set up meetings with current suppliers or customers; find solutions to resolve technical issues, and talk shop with industry peers at special events and receptions. Discounted pricing ends this Friday, so register today!
A Call to Action: Think Sales in Order to Get the Best Return on Your Next Trade Show
If conferences and trade shows are strictly a marketing function, the true value of the events will never be satisfactory
By Ed Pierce, Fleet Industry Marketer
With the fleet-related conference season getting underway again, this is a good time to ask the question: “Why do so many companies consider trade shows and conferences as marketing events?” As a marketing professional, I love nothing more than to have a strong presence at a show – the largest booth, located by the front door, with some phantasmagoric draw that has plenty of stopping power. Giveaways, drawings, coffee…whatever it takes to have a large crowd in the booth.
If we’re really good, there will be a ton of leads, too.
Combatting Inattention Blindness
Today's issue features an excellent article from Art Liggio on how cell phone usage while driving causes "inattention blindness." Simply stated, this refers to a person’s inability to perceive things which are in plain sight because the brain has prioritized and assigned its processing capacity elsewhere.
We've also got a thoughtful, inspiring article from Laura Jozwiak on The Power of Unexpected Service. In this piece, Laura talks about how a little bit of extra effort and a little bit of extra time can make all the difference in the world -- in just about everything we do.
Enjoy today's issue, and be sure to check FleetManagementWeekly.com for daily updates.
Ted Roberts
President and Chief Content Officer
