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Are Europe’s Roads Getting More Deadly?

For fleet managers in Europe, as elsewhere, the easy gains in safety performance are over

By Mark Boada, Senior Editor

While Europe’s roads remain among the world’s safest, the latest figures show that the European Union’s goal of cutting traffic fatalities in half by 2020 is at risk of slipping away. Worse, the underlying causes indicate that, as in the United States, traffic fatalities and accidents may be poised for a dramatic increase.

In 2011, the 28-nation European Union, in concert with the United Nations Economic Commission for Europe, formally adopted the goal of halving the E.U.’s motor vehicle deaths from 31,500 in 2010 to just 15,750 by the end of the decade. Considering that fatalities had been reduced at nearly that rate over the prior 10 years, the goal seemed reachable.

From 54,900 in 2001, over the first decade of the 21st century, E.U. road fatalities declined by 43%, an average of 5.4% year. A number of factors contributed to the trend, including advances in road design and repair, traffic enforcement and automotive safety technology. But it’s apparent now that another factor made a healthy contribution: fewer people on the road due a slower economy.

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ARI Highlights the Trends Impacting the Vehicle Life Cycle from Start to Finish in its 2017 Industry Outlook Publication

ARI® announced today the publication of its 2017 Industry Outlook.

Unique to this year’s publication, ARI’s subject matter experts examined each step in the vehicle life cycle process to determine where the most significant trends will impact fleet professionals’ business operations in the next twelve to eighteen months. Advanced technology applications, data analytics and data integration impact every topic discussed in this year’s publication.

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Erin Gilchrist: Work-Life Balance Begins with You

Besides being a fleet professional, Erin Gilchrist is also a mom, an athlete, an active member of Women in Fleet Management (WiFM) and her own person. And she knows a lot about maintaining a positive work-life balance.

Robert Leale: The #1 Solution to Vehicle Hacking

There are a variety of rather scary vehicle hacks that exist today: from moving the steering wheel, to cutting the engine, to disabling headlights. Here’s one expert’s recommended #1 solution to stop vehicle hacking.

Celia Stokes: Attacking the 94% Problem

eDriving’s mission is to stop the 94% of collisions that are caused by driver attitudes and behavior, and telematics plays a critical role.

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FLEET VIDEOS
Moventum Helps Clients Solve Their Biggest Challenges
AFLA’s Membership Sees Steady Growth and Strong Engagement
How to Deal with Vehicle Planning and Ordering Challenges
Fixing Tolling for Fleets
AFLA’s Greatest Strengths and Opportunities
A Story of Safety and Driver Risk Management
Company Cars or Reimbursement? Which is Best for Your Fleet?
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Google's New Rules May Actually Favor Fleet Industry Marketing Specialists
Google’s New Rules May Actually Favor Fleet Industry Marketing Specialists
Electric Vehicles
NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
FLEET ASSET MANAGEMENT
5 Ways FLD Helps Fleets Reduce Risk
5 Ways FLD Helps Fleets Reduce Risk
FLEET PRO FOCUS
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
Fleet Pro Focus: Shaefer Schuetz, City Rent A Truck
FLEET SPECTATOR
Why the Traditional Vehicle Ordering Cycle No Longer Works
Why the Traditional Vehicle Ordering Cycle No Longer Works
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
DASH Breaks Ground on DC Metro Region’s First On-Route Electric Bus Chargers
SAFETY & RISK
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
How Agentic AI is Redefining Operational Momentum in the Wholesale Ecosystem
Staying Ahead of Fuel Misuse and Problems
Staying Ahead of Fuel Misuse and Problems
Recent Posts
  • Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
  • Right-To-Repair Is Already Rewriting What American Owners Are Allowed To Fix
  • New Guide from Utilimarc: Are You Replacing Vehicles at the Right Time?
  • IMPROVLearning: How Comedy, Behavioral Science and AI Improve Fleet Safety
  • Launch of RoadFlex Direct Puts Fleets in Control of Their Fuel Data With a New Open API Platform
  • Why the Traditional Vehicle Ordering Cycle No Longer Works
  • Improving Productivity with AI: Turning Fleet Data into Faster Decisions
  • NHTSA Launches Commonsense Updates to Brake Pedal Requirements for AVs
  • How AFLA Is Positioning Itself for the Future of Fleet Mobility
  • Keep Every Heavy-Duty Maintenance Inspection on Track — Free Fullbay Checklist
ASSOCIATION NEWS
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
NAFA Announces Lineup for Media Day at I&E 2026: Industry Leaders to Showcase the Latest Innovations
TECHNOLOGY
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
Motive’s New Workforce Capabilities Aim to Improve Performance, Automate Rewards
AI + Human Insight: Why Fleet Leaders Need Both to Win in 2026
NTSB Finds Automation Overreliance Contributed to Two Fatal Ford BlueCruise Crashes
CONFERENCES & WEBINARS
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
NAFA Online Seminar: Essentials of Fleet Management
INDUSTRY ANNOUNCEMENTS
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!
Join NAFA’s Free Fleet 101 Live Course

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