Create a Customer Experience Advisory Board to Improve Your Fleet Services

By Jeofrey Bean

Tap the insights and experience of successful customer experience professionals to improve your fleet services.

A board of directors advises the company about its overall business strategy. A customer experience advisory board is similar, but is specific to the topic of customer experience. If your company is serious about improving its customer experience, a key step is to create an advisory board dedicated to that end.

The job of a customer experience advisory board is to identify where the existing customer experience can be improved and to recommend when a new customer experience should be created.

Inspirational Keynotes

Keynote speeches can be memorable, or, sometimes, their substance can evaporate by the time you reach the door.

Doug Keeley’s inspirational keynote at the recent NAFA I&E was a perfect example of the former – we left the room wanting to hear much more. So, in this week’s issue, we feature our interview with him: “Q&A: Storyteller Doug Keeley on How to Be a Great Leader.”

Automotive futurist Lukas Neckermann’s keynote speech at NAFA IFA, preceding I&E, was similarly enthusiastically received. We published an interview with Neckermann several weeks ago and are now reading his newly-published book: Smart Cities, Smart Mobility – aptly subtitled Transforming the Way we Live and Work.

Enjoy the issue and check our website FleetManagementWeekly.com for daily updates on the latest news surrounding the fleet industry.

Janice Sutton
Editor in Chief

Will Self-Driving Cars Ruin the Great American Road Trip?

USA TODAY

For as long as there have been cars, there have been travelers using them to get away.

The experience has been evolving for more than a hundred years, but at its heart, road travel is about wanderlust and connecting with family and friends.

As the brand that brought the Model T to the masses, Ford has an outsized place in American road trip history. Ford Motor Company even employs a futurist (or, in corporate language, a "Manager, Global Consumer Trends and Futuring,") to study where road travel has been and take a proactive look at where it will go.

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