Catastrophe?
We’ve been fretting about the future of our planet for years now, often in this space. While we are seeing the impact of climate change even now, the immediate future is calamitous, according to a report issued by the United Nation’s scientific panel on climate change.
Can anything be done? More to the point, can anyone convince President Trump and the deniers in Congress that climate change is not a hoax perpetrated by the Chinese, as Trump has infamously declared? If the UN report, which describes “...a world of worsening food shortages and wildfires, and a mass die-off of coral reefs as soon as 2040” doesn’t move them, what will it take? Will their children and grandchildren be grateful that they stood by the "Chinese hoax" theory?
Janice Sutton
Editor in Chief
Wrench Gains More Fuel For Accelerated Disruption of $70B Car Repair Market
Wrench Press Release
SEATTLE. Wrench announced today a Series B funding round of $12 million led by Tenaya Capital with participation from Vulcan Capital and seed and Series A partner Madrona Venture Group.
Wrench provides a trusted, full repair and maintenance service for cars, delivering licensed mechanics to where customers live and work. Wrench suits today’s consumers and fleet operators providing dealer quality work without requiring a trip to the dealership or shop. The fast growing company says the additional influx of capital will enable it to accelerate expansion of its on-going national rollout.
Element Fleet Announces Plan to Enhance its Customers’ Experience, Strengthen the Balance Sheet
Element Fleet Management Corp. today announced a customer-centric plan to meaningfully improve financial performance, strengthen and de-risk the Company’s balance sheet, and position the business for growth.
“We have embarked on a transformational reset of Element’s business, with a renewed focus on our customers and on improving productivity,” said Jay Forbes, Element’s Chief Executive Officer. “Element has crafted a clearly defined plan to deliver superior customer service, generate meaningfully improved profitability and solidify our financial position.
New NAFTA Agreement Looks More Like a Rebranding
U.S. and Canadian negotiators worked around the clock this weekend to secure an agreement just before a Sunday midnight deadline, allowing leaders from those nations and Mexico to sign the accord by late November. The 24-year-old Nafta will now be superseded by the U.S.-Mexico-Canada Agreement, or USMCA, covering a region that trades more than $1 trillion annually.
The new trade pact offers Canada and Mexico some cover from the Trump administration’s threat to impose duties on car imports for national security reasons. Canadian auto exports up to 2.6 million units won’t be impacted by any U.S. tariffs on foreign cars. Mexico got the same threshold level, though neither country exports that many cars to the U.S.
Read the article at Bloomberg.
A Call to Action: The Third Step Toward Successful Marketing Communication
Once you know your demographic, you can shape your message and medium so they resonate very specifically with the target audience
By Ed Pierce, Fleet Industry Marketer
In my last two ‘Call to Action’ columns, I began a series of tips from an article by Anna Kucirkova of Connex Direct Marketing entitled “Four Key Steps Toward Successful Marketing Communication." It is a great read with plenty of ideas for fleet industry firms interested in better marketing. Here is the next installment of her story with my own complementary points.
Now it's time to create a message that will resonate with your key demographics. What REALLY pains them? What are some of their daily challenges, and how can you alleviate those challenges? What kind of humor and tone do they respond to? What is relevant to them?
