Focusing on Drivers’ Ever-Evolving Day-to-Day Needs
Today’s drivers’ needs continue to evolve, and the offerings from WEX are evolving along with them.
How Do You Successfully Market to Fleet Professionals?
We have the answer: marketing expert Ed Pierce has written a superb, instructive series on marketing communications. This week, we feature A Call to Action: The Final Step in Successful Marketing Communication. If you missed Ed's earlier steps, you can access the entire four-part series along with a wealth of solid fleet marketing pointers here.
“Let us not be afraid to help each other—let us never forget that government is ourselves and not an alien power over us. The ultimate rulers of our democracy are not a President and Senators and Congressmen and Government officials but the voters of this country.” ~Franklin D. Roosevelt
Janice Sutton
Editor in Chief
Merchants Fleet Management Expands Mobility Leasing Services with New Truck Rental Program
Merchants Fleet Management has launched a new truck rental program to add to its growing suite of mobility leasing services.
Designed for industries in need of light-duty, all-wheel drive trucks, the program offers flexible rental terms for top-quality vehicles, along with a variety of customized options.
Customers will be able to take advantage of features like unlimited mileage, off-road usage, custom upfitting, added safety equipment, and 24/7 roadside assistance, with terms ranging from as brief as two months up to long-term lease agreements.
Morality and Self-Driving Cars
If a trolley threatens to run over people on one track, would you pull a lever to switch it to a track where it would only kill one person?
Around the world, a new study asked 13 variations on the trolley morality problem, involving self-driving cars and combinations of victims young and old, rich and poor, and rule followers or breakers, among others.
Carmakers are global, so they will need to use the findings at the very least to adapt how they sell their increasingly autonomous cars, if not how the cars actually operate.
Read the article at Fortune.
Urban Planner Says Driverless Cars Won’t Help Traffic Congestion
Peter Calthorpe, a Berkeley urban planner says Silicon Valley has it all wrong. He rejects the ideas of tech industry visionaries who say personal autonomous vehicles will soon be the solution to urban problems like traffic congestion.
“The key distinction is the number of people per vehicle,” said Jerry Walters, a principal at Fehr & Peers, a transportation consultancy in Walnut Creek. “Without pretty radically increasing the number of people per vehicle, autonomous systems will increase total miles traveled.”
Read the article at SF Gate.
