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The Hidden ROI of Fleet Management: Relationships

By Brett Carlson, co-founder and CEO, ServiceUp

In my two decades of leading technology companies and now building ServiceUp, the strongest businesses don’t just run on fuel and spreadsheets, they run on trust. For fleet managers that means trust with repair shops, parts suppliers, insurers, drivers, OEMs, and everyone else in the ecosystem.

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Work Truck Solutions Announces Results of Pilot to Streamline Commercial Vehicle Bailment Pool Process

Work Truck Solutions announced the successful completion of the initial phase of a program aimed at making the commercial vehicle bailment pool process more efficient and transparent.

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Ranger Design: More Than Parts. A Partner.

At Ranger Design, we know that fleets need more than just shelves and roof racks. You need an upfitting partner who helps keep your business moving forward. That's why we go beyond the product to deliver responsive support when you need it most.

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Predictive Analytics and Data Reduce Response Time & Repair Cycle Duration

Most fleets have a big opportunity to use breakdown data to improve preventive maintenance, which can save time and money.

 

The Human Connection

We in fleet are a collegial group, and it is never more on display than at our annual forums. Fleet marketer Tod Trousdell adroitly captures the essence of the recently concluded AFLA conclave in his delightful article 2025 AFLA Conference Sets Attendance Record While Celebrating an Industry in Flux.

“There’s no doubt that fleet is a business,” said Steve Bender, who led AFLA as president two years ago. “But the real beauty of this industry is that the members are like family so no matter what technology brings to the table or what advancements AI delivers, what really matters is the human connection.”

And speaking of the human connection, if you are attending the NETS 2025 Strength IN Numbers conference in Minneapolis next week, be sure to say hello to Fleet Management Weekly's president, Ted Roberts. We are keenly interested in featuring news from fleet managers and fleet service providers who are laser-focused on fleet safety.

Janice Sutton
Editor in Chief

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FLEET VIDEOS
One Expert’s Take on Game-Changing Technologies Over the Years
Staying Involved with NAFA Throughout the Year
People. Connection. Promises.
How to Deal with Vehicle Planning and Ordering Challenges
Why Fleets Should Consider Reimbursement
Preventive Maintenance with Zero Downtime
Moventum Helps Clients Solve Their Biggest Challenges
CRASH-FREE CULTURE®
Distracted Driving Isn’t a Technology Problem—It’s a Human One
Distracted Driving Isn’t a Technology Problem—It’s a Human One
CUSTOMER DRIVEN
First Quarter Reflection: Reset, Realign, Execute
First Quarter Reflection: Reset, Realign, Execute
ED PIERCE: FLEET MARKETING
A Call to Action: Why Case Studies Close More Deals Than Product Brochures
Why Case Studies Close More Deals Than Product Brochures
Electric Vehicles
WEX® Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
FLEET ASSET MANAGEMENT
The Fleet Lifecycle Begins with Strategy
The Fleet Lifecycle Begins with Strategy
FLEET PRO FOCUS
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
Fleet Pro Focus: Jeff Cunningham, RUD Fleet
FLEET SPECTATOR
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
Globally Speaking
Climate Risk is Changing the Speed and Direction of Electrification for Automakers
IN THE PUBLIC INTEREST
Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
SAFETY & RISK
Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
Beyond the Dashcam: How InsureVision Is Turning Video Into Fleet Risk Intelligence
WIFM: WOMEN IN FLEET MANAGEMENT
Remember to Sign-up for the WIFM Mentorship Program!
Remember to Sign-up for the WIFM Mentorship Program!
WORK TRUCK FORUM
JBF Consulting Identifies “Implementation Integrity Gap” at Root of Logistics Underdelivery
JBF Consulting Identifies ‘Implementation Integrity Gap’ at Root of Logistics Underdelivery
FMW FEATURES
The Fleet Manager's Breaking Point: Why AI Must Do More Than Advise
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution
Lowering Costs, Gaining Control: Why Propane Autogas is the Fleet Industry’s Solution Hidden in Plain Sight
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Fleet Operations Are Changing - The Industry Needs to Evolve With Them
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
What Summer Holiday Travel Reveals About the Growing Identity Fraud Challenge
Recent Posts
  • Why Case Studies Close More Deals Than Product Brochures
  • AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
  • The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
  • Beyond Right-to-Repair: Why Fleet Managers Should Be Watching H.R. 7389
  • The Fleet Lifecycle Begins with Strategy
  • WEX Grows EV Charging Network with Greenlane, Synop, and QuickCharge CPO Integrations
  • Free NAFA Webinar on Thursday: Preparing for Natural Disasters
  • Why Continuous Damage Tracking Is Replacing Periodic Fleet Inspections
  • California Just Became the Best Place to Buy a Brand-New EV
  • Four More Models Take Home Top Safety Pick+ Awards in Latest IIHS Ratings
ASSOCIATION NEWS
AFLA Membership Growth: Mary Saunders on Engagement, Volunteerism, and the Value of Connection
How AFLA Is Positioning Itself for the Future of Fleet Mobility
Last Chance to Save: Register for NAFA’s Maintenance Workshop
‘Raise Your Hand and Get Involved’
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
Award Winners Honored at NAFA I&E
2026 NAFA I&E Seeks to Change Perceptions, Invigorate Fleets
TECHNOLOGY
The Fleet Manager’s Breaking Point: Why AI Must Do More Than Advise
All New Cars in the EU Now Need to Have a Camera Aimed at the Driver’s Face in the Latest Privacy Nightmare
The Grid Was Melting Down in Last Week’s Heat – Until EVs Came to the Rescue
Improving Productivity with AI: Turning Fleet Data into Faster Decisions
Hyundai Unveils New ‘Plasma Care UVC’ Cabin Sanitizer
Fleet Operations Are Changing – The Industry Needs to Evolve With Them
AI-Powered Vehicle Inspections Move Beyond the Checklist
CONFERENCES & WEBINARS
For The Leaders In The Room
2026 NETS Strength IN Numbers Conference: Early Bird Rates!
AFLA 2026 – Keynotes Announced!
Private Fleets Flex at National Private Truck Council Conference
Free NAFA Webinar: Manage Your Fuel Cost Volatility
Registration Now Open for NETS Annual Conference
Early Bird Pricing for AFLA 2026 – Ending June 1
INDUSTRY ANNOUNCEMENTS
Fleets: Preparing for Natural Disasters
Union Leasing Becomes Moventum Fleet Management as 70-Year Company Accelerates into Next Phase
Fleetio Wins Innovations Award at NAFA’s 2026 Institute & Expo
WIFM is heading to NAFA!
Cox Automotive Unveils Cox Fleet, Setting a New Standard for Fleet Uptime Nationwide
AFLA Canadian Fleet Professional of the Year Award: Nominations Open!
NAFA Webinar: Kickoff the 2026 100 Best Fleets Contest on December 4!

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