A Call to Action: Planning an Effective Inbound Marketing Program
By Ed Pierce, Fleet Industry Marketer
With the significant amount of inbound and outbound tactics available to marketers today and the rapidly evolving state of marketing best practices, you fully understand your business’ need for ROI-driven solutions to implement a successful Inbound marketing program.
Your website, content development and marketing, social-media efforts, and email-marketing campaigns — all of your digital presence -- work together to become an effective lead generation and qualification source.
To develop the best inbound marketing program effectively, consider taking the following three-phased approach:
Fleet Marketers – Are you ramping down your fleet marketing efforts for summer?
We most definitely are not! In fact, we find FMW's readers are just as engaged as ever in the summer season.
We watch all of our readership and engagement metrics very closely at FMW. And, in the past couple of years, we've noticed something that truly surprised us: with the exception of a week or two in August, our readership actually ticks UP by a percentage point or two in the summertime!
CLICK to learn more about how you can effectively reach FMW’s audience of 18,000+ fleet professionals this summer.
Rainn Wilson to Keynote at AFLA 2019
Wednesday, September 18 -- 9:45 AM
For nearly a decade, Rainn Wilson endeared himself to millions on the hit American edition of The Office, earning three Emmy nominations with his portrayal of Dwight Schrute, an eccentric paper salesman whose ego and dreams of being “#2” knew no bounds.
As a speaker, Wilson draws on the offbeat genius behind his on-screen characterizations, showing audiences how creativity isn’t simply for artists. It’s for everyone.
Sharing Your Love of Fleet
During July, if you are a NAFA member and refer another fleet professional who joins NAFA – fleet’s largest membership organization – you can earn a $50 reward that you can designate to the NAFA Foundation. The new member you refer will also get a significant bonus – $100 off their membership dues. Learn more HERE.
Hanging Up on Distraction
This Thursday at 2pm Eastern / 11am Pacific, eDriving is hosting a free webinar called Hanging up on Distraction: Techniques for Changing Driver Behavior. Learn more and sign up HERE.
Need your fleet news fix? Check in with FleetManagementWeekly.com for daily updates.
Ted Roberts
President
NETS Strength in Numbers® Annual Conference
October 9-10, 2019 Renaissance Arlington Capital View Hotel, Arlington, Virginia
Keynote Speakers
- Honorable Bruce Landsberg, Vice Chairman, National Transportation Safety Board (NTSB)
NTSB's "Most Wanted List" -- Road Safety Challenges and Future Solutions - Sergio Rojas, Holistic Health Coach, Functional Movement Specialist and Certified Nutrition Specialist
Integrating Wellness Initiatives Into Your Employee Road Safety Program, Including Real World Cost Implications - David L. Harkey, President Insurance Institute for Highway Safety and the Highway Loss Data Institute
Vehicle Technology in an Ever-changing Fleet World, Including the Latest OEM Technology Advances - Faye Caldwell, Attorney at Law, Caldwell Everson PLLC
Employer Cannabis Legalization and Policy Development: A Best Practice Employer Road Map
