For Fleet Regulations Today, a World of Uncertainty
There’s a lot of uncertainty today when it comes to different levels of government and the regulations that affect the fleet industry.
A Call to Action: It’s Fall! Time to Begin Scaring Up Next Year’s Marketing Budget
By Ed Pierce, Fleet Industry Marketer
For many companies, the Fall signals the start of another budgeting process that comprises a two-part challenge:
1. Reviewing the success of this year’s marketing tactics and overall achievement of goals at both the tactical and strategic levels,
2. Developing next year’s plan and appropriate budget by gathering pertinent facts from inside and outside the company -- forthcoming promotional opportunities, (e.g., new products, strategic messaging), and external forces (e.g., the economy, the competitive landscape, and changing user needs)
The Connected Car of the Future Could Kill Off the Local Auto Repair Shop
By 2020, it is predicted that 250 million connected cars will be on the road, about one in every five vehicles worldwide. Connected cars will allow manufacturers to remotely monitor a vehicle’s health, predict what maintenance work and repair work it needs, and to diagnose its problems.
There are tens of thousands of codes, and the way to fix the problems diagnosed might be different for every single make and model of car.
Connecting those computers to the internet could would impact not only repair service businesses, but also the companies that sell these shops parts and tools, which together with repair shops that aren’t associated with a dealership are called the “aftermarket.”
Read the article at Get Pocket.
New Cars, Trucks Last Longer and Carmakers Hustle to Improve Interiors
Cars are lasting longer than ever. While that's good for owners, it’s bad for the interior of the vehicle, where stains, cracks and outmoded electronics can undermine the overall driving experience.
So automakers and suppliers are being forced to rethink the way they make everything, from seat fabrics to door coatings to infotainment systems. Everything must be designed for the long haul.
The last thing automakers want is for their cars to get a reputation for deteriorating quickly on the inside. Faded plastics or stained fabrics could leave an impression on car owners – and their passengers – that certain brands can't hold up over time, even when their engines are running strong.
Read the article at MSN.
Safety Doesn’t Happen by Accident
With a bow to the dynamic NETS Strength in Numbers® Annual Conference commencing on Wednesday, our dominant theme this week is safety. FMW’s Mark Boada will be reporting from the conference and will give us a round-up in next week’s issue.
FMW congratulates Driving Dynamics for being selected as a 2019 Top-20 Health & Safety Training Company by Training Industry Inc. Nice honor!
John Wysseier begins his latest Disruptive Leadership column: “If you operate in a mature industry like ours and you’re not feeling threatened by disruption, chances are high that your company could be left behind.” So, what can you do to face this threat? John has some ideas.
Drive Safety!
Janice Sutton
Editor in Chief
