In recent television ads, Lee Iacocca claims that Chrysler vehicles retain their value better than GM-made cars and trucks. GM objects to the claims and wants the commercials changed.
The desire for better fuel mileage may be drawing customers to full-size cars. Consumers want the roominess of an SUV but not the operating expense. Sales of new full-size cars are up 33% this year and used full-size models are also selling well.