Claude Masters: The Fleet Managers of the Future
In a recent, wide-ranging discussion with Claude Masters, CAFM, NAFA President and Manager of Vehicle Acquisition and Fuel at Florida Power and Light, we asked him to give us his thoughts on the changing role of fleet managers and why a fleet's image is so important.
Claude: I really think that the fleet managers of the future might look quite a bit different from the way they look today. What I am seeing is that more and more fleet managers are being asked to interact with company executives because of the profile of their vehicles and fleets in the industry today. Ten years ago, in most cases, top executives didn’t pay much attention to their fleet of vehicles other than they were a tool to get a job done.
‘What You Need to Know About Fleet & Taxation Around the Globe’
With globalization, a fleet manager has to stay on top of the intricacies of U.S. taxation and the tax policies of every country their company runs vehicles in. It can be a complex web of fuel taxes, Value Added Taxation (VATs), as well as environmental and insurance concerns. There’s no way around it, but there is a way to get a firm grip on it.
NAFA's International Fleet Academy (IFA) provides fleet professionals with global duties the trusted, intimate environment to discuss such subjects, as well as the information they need to take informed, proactive actions. The fourth annual IFA will take place November 5-7 at Rosen Shingle Creek in Orlando, FL. On Thursday, November 6, Bart Vanham, Partner, BVH&C Consulting, Namur, Belgium presents 'What You Need to Know about Fleet and Taxation around the Globe.'
A Call To Action (For Fleet Providers): ‘Owned Media,’ More Than Being Social
While brand marketers for consumer companies exploit the new web-created opportunities to catch buyers’ attention, B2B marketers have had good reason to wait. The general consensus is that digital marketing comprises corporate website and repetitive corporate messaging placed in banner advertising and in social media posts, tweets and photos.
By Ed Pierce, ItsTheArtsFleetMarketing.com
As a marketing manager for a provider of fleet products or services, you know that the first question an executive will ask is “Where’s the value?” Are you really going to explain marketing value based on Facebook “likes,” Twitter “follows,” and Pinterest “pins”? Not likely! It’s hard enough explaining the value of traditional advertising measures like cost-per-thousand, impressions, awareness and perceptions.
Okay, so why will digital marketing become an integral part of every fleet provider's integrated marketing strategy?
Converging Technologies are Driving Big Changes
Advances in vehicle technologies around safety, collision avoidance, monitoring and more are converging in a powerful way. And in some form or other, autonomous vehicles may not be all that far away.
CEI to Present Its Government Fleet Accident Management Services at FLAGFA’s 2014 Fall Conference
The CEI Group, Inc. (CEI) will demonstrate its government fleet accident management services at this week’s Florida Association of Government Fleet Administrators (FLAGFA) 2014 Fall Conference, the company announced today.
Kathi Croze, CEI’s national sales manager for the government fleet market, will represent the company at the three-day conference at the Trade Winds Islands Resort in St. Pete’s Beach, Florida. The conference will be held from Wednesday, September 3, through Friday, September, with its trade exhibit on Thursday afternoon.
