Trish Marks Named Regional VP of Business Development at Element Fleet Management
Element Fleet Management announced the appointment of Trish Marks to Regional Vice President of Business Development.
“The expertise Trish offers customers is a testament to her 33 years of service in the fleet industry,” said Gary Anderson, chief business development officer for Element Fleet. “Her breadth and depth of the business provides customers with unparalleled solutions needed for their fleets and their respective businesses.”
Cops Pretend to be Panhandlers to Crack Down on Distracted Driving
People begging for change are often ignored by California drivers as part of the scenery. But not paying attention to the less fortunate or the road got expensive this month, when cops went undercover as panhandlers to catch distracted drivers.
On July 15 four plainclothes police officers in San Bernardino, CA, stood on highway off-ramps and street corners holding cardboard signs. The signs didn't ask for donations or tell a sad tale, they let drivers know they were cops looking for distracted driving. The signs read "I am NOT homeless. SB Police looking for seatbelt/cellphone violations."
AFLA: A Winning Formula
In a video this week, Bill Elliott, executive director of AFLA, gives us insight into the elements that make AFLA unique. When we ask fleet professionals to tell us about the value of AFLA to them, the organization's emphasis on networking always comes up, and past conferences have proven that the mix of networking and educational sessions is a winning formula. This year, AFLA's Annual Conference will be held September 14-16, at the Gaylord Opryland Resort in Nashville.
We’re always keen to publish articles that tell us how fleets can chip away at unnecessary costs and in the monthly column On Accident Management, CEI's John Wolford gives us some solid tips on how to curb collision repair rental costs.
Enjoy this issue, and be sure to check in at FleetManagementWeekly.com for daily updates.
Janice Sutton
Executive Editor
A Call to Action – Underdog Marketing: How to Take on the Big Brands
By Ed Pierce, Principal, ITA Fleet Communications
More and more fleet providers seem to face a ‘David versus Goliath’ situation when it comes to competing for the hearts and minds of fleet decision-makers.
The fleet news headlines shout that the big are getting bigger and even threatening to swallow more. The other big fleet kahunas are looking to catch the wave of unhappy fleets who feel like Jonah in the whale.
With all this happening, the smaller, vertically-specific service providers seemingly don’t stand a chance. But, among the fleet service providers I serve, being the underdog is an advantage. They are confident competitors with focused expertise that ensures the best value for their customers. So, they are more than happy to be underestimated. Especially from a marketing perspective, digital technologies are leveling the playing field, too.
READ MORE for some ideas smaller companies can take to compete effectively with the big boys with their big marketing spends.
The Pete Z Memorial Golf Scramble at AFLA
Join AFLA at Gaylord Springs Golf Links for one of the most popular events at the AFLA Annual Conference.
The Pete Z Memorial Golf Scramble provides a great opportunity to network with your colleagues during a casual round of golf. Gaylord Springs is carved from the banks of the meandering Cumberland River, with the Scottish-style layout offering holes bordered by limestone bluffs and wetlands that will make for an exciting challenge!
