How Customers Experience Your Brand Impacts its Value and Longevity
Your brand value and how people experience it are moving to be one in the same. This eclipse is fueled by changing expectations and technologically savvy people using social media to quickly express to many others their opinion between what your brand or reputation means and what it actually delivers.
By Jeofrey Bean
It was just two years ago that, for the first time in 13 consecutive years, the answer to the question of which company has the most valuable global brand was not Coca-Cola. It was Apple, according to Interbrand, independent experts in measuring and tracking brand value. Apple’s brand value had increased 28% in the prior 12 months making it one of the top risers in brand value.
Reducing the Complexity of European Fleets
Fleet Logistics is the biggest fleet management company in Europe - and they help a lot of American clients make sense of the European market.
The Metamorphosis of Fleet
Fleet marketing executive Ed Pierce speaks of a paradigm shift in the character of fleet in his engrossing monthly column, ‘A Call to Action: The Metamorphosis of Fleet Management into Workforce Mobility Management.’ He says, “Clearly, the corporate fleet management role is being transformed before our eyes.”
Pierce adds, “As a fleet product and service provider, the implications of this metamorphosis are dramatic with new obstacles, but new opportunities, too.”
Enjoy this issue, and be sure to check in at FleetManagementWeekly.com for daily updates.
Janice Sutton
Executive Editor
Connected Fleets USA Conference & Exhibition
With the explosion of big data, a wealth of opportunity has arisen in the fleet space with driver management, 3rd party data integration and new data mining and analysis techniques, lighting the path to a far more efficient fleet.
But with this level of connectivity comes risk. Hackers are now a real and present danger and new Uber-inspired business models need to be mastered.
At Connected Fleets USA we will explore these topics in detail to ensure your solutions are aligned with the fleet market’s latest requirements.
Here's what you can expect:
- 30+ speakers including Navistar, Leaseplan, John Deere and Donlen discuss how to integrate, analyze and secure data from the vehicle, driver and infrastructure for fleet efficiency
- Independently researched sessions on data, cyber-security, infrastructure, autonomy, and driver management to give you that crucial edge over your competitors
- With 300+ senior attendees this is the perfect opportunity to speak to your peers and find out how the industry is tackling the latest innovations in the connected fleet space
Download the brochure here: tu-auto.com/connected-fleets
Contextual Inquiries – A Picture is Worth a 1000 Words
By Wendy Eichenbaum
The next time you are considering how to redesign a product or service, watch your customers as they interact with it. You’ll transition quickly from identifying the problem to designing a solution.
Last fall, I spent two days at a regional operations center for a large transportation company. I was working with a team that was redesigning a fleet management device. We ran brief Pain Point Interviews with many of the truckers in order to understand what worked well and what hurdles they faced with their current devices.
