Texting and Driving? Watch Out for the Textalyzer
Over the last seven years, most states have banned texting by drivers, and public service campaigns have tried an array of tactics — “It can wait,” among them — to persuade people to put down their phones when they are behind the wheel.
Yet the problem, by just about any measure, appears to be getting worse. Americans confess in surveys that they are still texting while driving, as well as using Facebook and Snapchat and taking selfies.
Road fatalities, which had fallen for years, are now rising sharply, up roughly 8 percent in 2015 over the previous year, according to preliminary estimates.
Digital Marketing Goes Mainstream
Fleet marketing expert Ed Pierce writes a popular monthly column for Fleet Management Weekly. In his latest article, he talks to the power of digital marketing. Ed says, “In 2016, no company can develop a comprehensive integrated marketing plan without digital components.” How could we disagree with that!
We proudly support Women in Fleet Management (WiFM). Carolyn Edwards, founder of WiFM, and Strategic Accounts Vice President of Client Relations at LeasePlan USA, offers us a delightful video clip about the dynamic organization.
We are working in the UK for much of this month and are excited about attending our first Fleet World Fleet Show, next Wednesday, May 11th, at the Silverstone Circuit, Britain’s famed motor race track forum!
Janice Sutton
Editor in Chief
NAFA’s Distracted Driving Pledge
Stopping distracted driving is a key focus for NAFA — so much so that they are encouraging all members to take the Distracted Driving Pledge.
NAFA 2016 Fleet Excellence Award Winners!
We were excited to be in Austin at the NAFA 2016 Institute & Expo, and are delighted to extend our congratulations to the fleet professionals who were nominated for NAFA's prestigious Fleet Excellence (FLEXY) awards, honoring the best and the brightest in the industry. The Awards Gala was a stunning event!
And the winners are:
How’s My Driving? Fleetmatics Scores Severe Driving
By Mike Sheldrick
Fleet managers are learning to wrestle with the opportunities -- and challenges -- of big data produced by telematics, especially when it comes to driver behavior.
And while individual companies can identify risky drivers, and institute programs to improve driver behavior, there has been very little data on driver behavior as a whole,
Now, however, thanks to Fleetmatics, a leading global telematics company, there are some interesting safety data -- and analyses -- available for service vehicles across the United States. Using its fleet management software, the company gathered data from 177,000 of its customers' service vehicles, from October 2014 to October 2015.
