Looking Ahead
It’s nearly summertime, and there is much to look forward to - including long, sunny days, relaxing and vacationing with friends and family, and Fourth of July fireworks.
We are just beginning to set our sights on AFLA's annual conference, being held in San Diego in September. In our lead video, Bill Elliott talks about the amazing networking opportunities that AFLA has to offer. By the way, the Early Bird discount only lasts until 6/10. Have you registered yet?
Here at Fleet Management Weekly, we are always looking for more smart, engaging content for fleet professionals. This week we debut our new TCO Trends - Expert View column, which we believe is going to be a winner!
Ted Roberts
President & Chief Content Officer
Anticipation Around Element’s Integration
Throughout their current integration process, Element Fleet has committed to continuously collaborate with their customers. And for customers, that commitment makes all the difference.
Sofico Partners with Connective to Provide e-Signature Solutions
Global automotive finance, leasing and fleet software provider, Sofico, has partnered with Belgian software house, Connective, to introduce a new electronic signature capability for its software solution, Miles.
Wim Bauwens, Sales and Marketing Executive, at Sofico (pictured), said: ”Through our collaboration with Connective, we can extend Miles’ product offering with eSignatures capabilities which enhance its functionality and its proposition as the complete solution for leasing companies, fleet management providers and finance houses."
LeasePlan USA’s Mike Pitcher on Leadership and His New Book
LeasePlan USA CEO Mike Pitcher recently spoke to FMW about his new book, Seven eLements of Leadership for the New Breed of Leader, and how the seven elements can influence the workplace.
A Call to Action: B2B Marketing Spend Up, ‘Digital Marketing’ Dead, Digital Commerce On the Rise
By Ed Pierce, Fleet Industry Marketer
When I saw the conclusions of Gartner Group’s most recent CMO Study, I was perplexed. Digital marketing is everywhere. In 2016, no company can develop a comprehensive integrated marketing plan without digital components.
As it turns out, that was exactly the point of Gartner’s report: digital marketing is officially mainstream.
"There is little doubt that digital marketing is now mainstream," said Yvonne Genovese, group vice president at Gartner. "Marketers no longer make a clear distinction between offline and online marketing disciplines. As customers opt for digitally-led experiences, digital marketing stops being a discrete discipline and instead becomes the context for all marketing."
Two main factors are driving marketers' interest in digital commerce: the need to point to tangible results from marketing investments, and the recognition that companies need more than a commerce platform to sell.
