2019 Wheels Results+ Fleet Performance Summit Recap
Wheels, Inc., hosted its 2019 Results+ Fleet Performance Summit from October 24 to 25 in Chicago. The 7th annual event gathered more than 180 fleet professionals to showcase fleet management success stories, network and share best practices with peers.
Free Class Teaches How New Car Safety Features Work
As new safety and driver assistance systems arrive to do everything from automatically hitting the brakes to avoid a pedestrian to warning about an oncoming truck in your blind spot, they can’t protect you if you don’t know how to use them.
Only 20% of the people who buy a new car know how to use all its features,” said Roger Doster, AARP’s Michigan chief trainer for driver safety. Doster teaches classes in southeast Michigan. Most are at libraries, community centers and senior centers. “The classes help people understand which safety features might suit them, and how to use them. Nearly 100% of people say they learned something.”
The free classes last about 90 minutes. They’re open to anybody, not just AARP members or retired people.
Read the article at Detroit Free Press.
NAFA Webinar — Toll Trends: What’s Happening in the Tolling Industry
...and How it Could Impact Your Fleet -- Sponsored by Bestpass
Time: 12:00 - 1:00 PM ET
Date: Wednesday, November 6, 2019
From new toll roads to a surge in cashless tolling on existing toll roads, the changing landscape of tolling in the United States and across North America will likely have some impact on your commercial fleet. Learn about new trends in tolling, what the future holds for tolled roads, and ways to mitigate the cost of toll to your business.
Bill Ford Is A Hero In Clean Car Battle with Trump
Whatever else people will remember about Bill Ford’s long stewardship of his great-grandfather’s company, they’ll say he was on the right side of history in this case.
GM’s Mary Barra and Toyota’s Akio Toyoda have now pledged to support the president’s assault in court. Bill Ford chose to remain as the linchpin of an alliance with Honda, VW, and BMW, plus 22 states and big environmental groups like the Sierra Club, who back California.
Ford’s contending with a president who applies his “do us a favor, though’’ mentality. Ford canceled a $1.6 billion factory in Mexico in 2017 after Trump called the plan an "absolute disgrace." When Ford pledged to honor California’s tailpipe GHG limits even if the president rolls back the federal standard, Trump’s Department of Justice opened an anti-trust investigation.
Read the article at Forbes.
A Call to Action: The Benefits of Digital & Traditional Marketing
Ed Pierce, Fleet Industry Marketer
In the span of my own career in marketing – from copywriter to vice president of marketing and branding, the changes in marketing have, not coincidentally, been as sweeping as those in information technology.
Just as businesses have revamped processes and services to realize the benefits of more powerful data processing, analysis, and sharing, marketing departments have shifted from traditional forms of advertising and promotion to digital marketing. However, traditional marketing still has its place, and an integrated marketing plan still is the best way to deliver the best possible return on a marketing investment, especially in a B2B field such as fleet.
Digital marketing is any form of marketing that utilizes the internet, comprising the use of content in a website, native advertising, linked content, search engine optimization, emails, banner ads, and social media to connect with prospects and customers.
