A Call to Action: Social Media Attribution Becomes a Reality
By Ed Pierce, Fleet Industry Marketer
Fleet industry marketers know the limitations of social network “vanity” metrics (i.e., likes, followers, shares, clicks). They may indicate progress, but measuring real social network value takes a much deeper dive, requiring more sophisticated tools.
Fortunately, technology has evolved to the point where attribution of social network value is a reality. While we are focused on lead generation, click here for a helpful chart that cites advocacy business unit value more broadly.
For sales and marketing, determining the origin of web traffic and tracking what happens to a lead after it is received are the critical factors.
Road Seems Dark to You? New Tests Blame Your Headlights
Jeanne Robillard has headlight envy.
She lives in Bethlehem, N.H., and drives her 2005 Toyota RAV4 through the White Mountains, on dark and lonely two-lane roads, which are often shared with bear, moose or deer.
But when she gets into someone else’s car at night, she often notices her headlights could be much better.
“I go, wow, their headlights are really good,” she said.
Kontos Kommentary from ADESA – June 2016 Edition
In the latest Kontos Kommentary, Tom Kontos, Executive Vice President, Customer Strategies and Analytics at ADESA, provides his insight and updates regarding used vehicle market conditions. To read the entire Kontos Kommentary for June 2016, visit https://www.adesa.com/kontos-kommentary.
Fiat Chrysler Will Pay You $1,500 if You Can do This One Thing to its Cars
Fiat Chrysler Automobiles will begin to reward hackers who expose deficiencies in its car’s software.
Using Bugcrowd, a platform that connects researchers to firms looking to eliminate technical defects, FCA will award hackers up to $1,500 for reporting vulnerabilities in its so-called “bug bounty” program.
NAFA’s Next Webinar: Advanced Use Cases – The Next Generation of Telematics
Get ready for NAFA's next webinar in the 2016 series, Advanced Use Cases - The Next Generation of Telematics, which will take place July 20.
While telematics has already proven to be a resourceful tool for many fleets, there is far more to the story than just real-time vehicle locations, idle time, and speed monitoring.
The fleet industry has stopped looking at telematics as dots on a map; fleet professionals are using this data to enhance operations. Register now by clicking here!
