AutoTrader Taps into Consumer Minds on Green Vehicle Priorities
AutoTrader has found what consumers are thinking about their vehicle choices – environmental factors are becoming more important for many of them.
AutoTrader.com is seeing a significant consumer market trend – for a lot of car shoppers, green cars are important for two main reasons – making good choices in their day-to-day lives and taking actions aimed at conserving resources.
AutoTrader has done a survey of consumers for Earth Day to tap into their opinions on environmentally-friendly vehicles.
For those who took the survey, fuel efficiency was the top pick as most important above body style, comfort/seating, convenience features, and design. The company also asked questions about consumer interest in hybrids, electric vehicles, and diesel-powered vehicles.
Find out what AutoTrader.com has learned about effectively marketing vehicles with advanced technologies and strong fuel efficiency.
EcoPower Confident Enough in its Green Motor Oil to Sponsor Fortune Event
Green Earth Technologies, which offers green motor oil to users to meet their biodegradable, renewable, recyclable, and environmentally safe goals, now has a major competitor. A brand of engine oil made from recycled and re-refined engine oil is on the market now and is called EcoPower.
Dealers are starting to see more options to “green up” their service departments – tires, synthetic motor oil and other lubricants, and green motor oils made from substances such as feed stocks, are coming to market. EcoPower believes enough in its product that it sponsored invitation-only Fortune Brainstorm Green, which is taking place from April 29 to May 1 in Laguna Niguel, Calif.
Parent company Safety-Kleen collects more than 200 million gallons of used oil a year and then re-refines it to create high-quality lubricants, including EcoPower.
Read more about this innovative new product and the role it’s playing in marketing recycled and re-refined engine oil.
Dealer Wes Lutz Offers Unvarnished Truth on What Colleagues Face with Connected Cars
Telematics Update did an audio interview with Wes Lutz, owner of Extreme Dodge Chrysler Jeep in Jackson, Mich. Lutz will be participating on a panel discussion on this topic with other dealers at Telematics Detroit 2013.
One perspective they’ll be sharing with the telematics industry is bridging the communication gap between dealers and manufacturers on making connected cars work well. Dealers are the end users who have to roll this out to consumers, so you can expect to hear some unvarnished truth from dealers, Lutz said.
One problem is that there are 17 dealer systems providers (DSP) in the US – there are standards, but not great standards between the connectivity between those DSPs and the manufacturers.
Ford started the connected car game with its Sync system, and Lutz talks about how the process evolved. Chrysler brought over Fiat’s system in 2011with touch screen commands, which have been impressive to dealers and customers.
Dealer staff needs good training on how to pair the phones and answer the questions that typically come up from car shoppers.
Here’s some perspectives on what Lutz candidly shared about the role dealers are playing in connected cars and some problems that need to be solved – and a solution that could turn the corner.
It Was a Rockin’ Great Evening! Flexy Award Winners!
Photo of NAFA Executive Director Phil Russo rockin’ on stage with Southside Johnny courtesy of Kieffer Photography. In the opening night awards party at NAFA I&E on April 23rd at the Trump Taj Mahal Casino Resort in Atlantic City, seven fleet professionals were honored with NAFA’s First Annual Fleet Excellence (Flexy) Awards. After the final […]
Roundup of News for the Global Fleet
Ebbon-Dacs Announces New Generation Leaselink System Oxford-based online solutions provider, Ebbon-Dacs, has announced that it is developing a state-of-the-art, second generation of Leaselink, the UK’s most popular and widely used eprocurement platform, in conjunction with its extensive user-groups. Learn more Register Now for CCIA, the UK’s Premier Driving Event Fleet decision-makers are being urged not […]
