A Call to Action: Planning Your Customer-Centric Sales & Marketing Strategy, Part II
By Ed Pierce, Fleet Industry Marketer
Last month, we left off mid-stream in describing the planning of a customer-centric sales AND marketing strategy. Let’s finish up:
Know Thy Customer
With advances in customer relationship management tools that now incorporate every milestone in the buying cycle all the way back to a prospect’s first website visit along with instant, segmented digital surveying capability, companies can obtain more information about buyers and buying habits than ever before.
Combined with the availability of a broad range of more timely sales reports, the “opportunities” picture has never been clearer.
The ARI Driver Excellence Program Saves Red Hawk Fire & Safety $1 Million
In a newly published case study, ARI® is sharing how it worked with Red Hawk Fire & Security, headquartered in Boca Raton, Florida, to drastically reduce accident rates and liability costs using real-time technology to monitor driver behavior on an ongoing basis and identify at-risk drivers before accidents occur.
The case study details how Red Hawk worked with ARI and saw a 68 percent drop in the number of accidents year over year and saved $1 million in liability costs.
Red Hawk partnered with ARI in 2014 with an interest in lowering their accident rates. They were seeking a solution that would not only track and report the on-road activities of their drivers, but would also provide both proactive and corrective action if needed for their drivers.
Driving Dynamics’ is a 2016 Recipient of Its 9th APEX Award for a Custom Driver Safety E-Lesson Featuring an Interactive Board Game
The award, presented in the Education & Training category, was for the custom "Drive@Best" e-lesson developed for a Driving Dynamics’ global fleet client.
Produced in more than 20 different languages and accessible through desktop and mobile devices, this e-lesson targets the mind and body connection to driving. It explores common personal challenges drivers face which may affect the mind and body in such a way as to prevent safe driving capabilities from being at peak performance levels.
Element Fleet Names Ken Richardson Vice President, Finance for Canada
Element Fleet Management appointed Ken Richardson VP of Finance for Canada, succeeding Henry Mulder, who is retiring at the end of 2016.
Richardson, who currently manages Element Fleet’s Commercial and Fleet Partnership Solutions teams for Central and Eastern Canada, has been with the company since 2008, working in both commercial and financial roles. He holds the Chartered Financial Analyst credential as well as a Bachelor of Arts degree from the Richard Ivey School of Business at the University of Western Ontario.
Manheim’s Used Vehicle Value Index
By applying statistical analysis to its database of more than 5 million used vehicle transactions annually, Manheim has developed a measurement of used vehicle prices that is independent of underlying shifts in the characteristics of vehicles being sold.
Wholesale used vehicle prices (on a mix-, mileage-, and seasonally adjusted basis) declined 1% in November. This brought the Manheim Used Vehicle Value Index to 124.7 for November, a decrease of 0.3% from a year ago.
