Independent research supports TRUCE’s CMDM technology as an effective solution for combating mobile device distractions while driving
TRUCE Software released the results of its November 2019 TRUCE-commissioned study conducted by Forrester Consulting coined, ‘The Total Economic Impact™ of TRUCE Software.’
The study concluded that a composite organization based on characteristics of interviewed companies utilizing TRUCE to support mobile device policies and eliminate distracted driving in their fleets achieved a payback in less than three months and a 360% return on investment over three years.
Audi
As part of the 2019 Los Angeles Auto Show, Elon Musk, Tesla Motors’ CEO introduced Tesla’s new Cybertruck with supposedly invincible armored glass windows - a steel ball shattered the glass with a big bang.
Ford is taking a big risk using one of its most iconic badges—the Mustang—to make a splash in the EV segment. The new pony car is technically a small SUV.
The much-awaited 2019 Audi e-Tron SUV went on sale last May. Now, Audi brings us the e-Tron Sportback.
Read the article at Forbes.
Several articles in this week’s issue center around the crucial need for fleets to have a strong driver policy and to enforce it with rigor.
Paul Atchley, PhD, eDriving’s Brain Scientist Advisor, writes that a jury awarded a plaintiff $15 million in a case in which a truck driver, talking on his cell phone, crashed into a stationary car and critically injured the driver. Clearly a case of distracted driving, but how could the driver’s company have mitigated this disaster?
Mark Boada pens a comprehensive piece delineating the myriad issues surrounding marijuana and driving, and how a fleet might enforce a policy in the wake of the trend toward more liberalization of marijuana laws.
Serendipitously, NAFA is presenting a webinar, sponsored by Donlen, delving into these issues, on Wednesday, December 4th. Check out: Driver Policies, the Good, the Bad and Ugly.
And speaking of NAFA, registration is now open for NAFA 2020 Institute & Expo – April 6-8 in Indianapolis. Register before January 31st and save a cool $200!
Drive Safety!
Janice Sutton
Editor in Chief
Trent Dressen, director of Sales at SuperVision, writes about a company whose unlicensed driver caused a tragic accident. The jury award: $3,615,908. Read The Risks of a Self-Reporting Policy to learn why the plaintiffs had such a strong case.
One of the contributing factors cited in the accident Dressen writes about is driver fatigue. A NETS study showed that fleets that take steps to combat driver fatigue were associated with dramatically lower crash rates.
The FMW team gives thanks to our readers, contributors, and sponsors and wishes you a splendid and safe Thanksgiving holiday!
Janice Sutton
Editor in Chief
"Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings" ~ William Arthur Ward
Past president Patsy Brownson talks about how she has benefitted from years of involvement with AFLA, and gives some advice on getting the most out of the organization.