Driving Dynamics Inc. announced it has been named as a 2016 award recipient in the twenty-eighth annual Awards for Publication Excellence competition.
The award, presented in the Education & Training category, was for the custom "Drive@Best" e-lesson developed for a Driving Dynamics’ global fleet client.
Produced in more than 20 different languages and accessible through desktop and mobile devices, this e-lesson targets the mind and body connection to driving. It explores common personal challenges drivers face which may affect the mind and body in such a way as to prevent safe driving capabilities from being at peak performance levels.
Register for NAFA's Essentials of Fleet Management Seminar (EFMS) and take advantage of early-bird savings!
This 3-day, live event is your chance to learn alongside a classroom of fleet managers, about the fundamental principles of running an efficient fleet. You will also have the opportunity to network face-to-face with other fleet professionals!
Element Fleet Management appointed Ken Richardson VP of Finance for Canada, succeeding Henry Mulder, who is retiring at the end of 2016.
Richardson, who currently manages Element Fleet’s Commercial and Fleet Partnership Solutions teams for Central and Eastern Canada, has been with the company since 2008, working in both commercial and financial roles. He holds the Chartered Financial Analyst credential as well as a Bachelor of Arts degree from the Richard Ivey School of Business at the University of Western Ontario.
Donlen announces enhanced functionality and an improved user interface and experience for their next generation Vehicle Optimization Model® (VOM), simplifying vehicle selection and cycling decisions for fleet professionals.
“Donlen’s new and improved Vehicle Optimization Model provides our customers with the ability to change a variety of input parameters to enable powerful “what-if” scenario analysis comparing the total cost of ownership of a wide variety of vehicle selection options,” said Amy Blaine, VP of consulting, analytics, and sustainability at Donlen.
By Ed Pierce, Fleet Industry Marketer
Last month, we left off mid-stream in describing the planning of a customer-centric sales AND marketing strategy. Let’s finish up:
Know Thy Customer
With advances in customer relationship management tools that now incorporate every milestone in the buying cycle all the way back to a prospect’s first website visit along with instant, segmented digital surveying capability, companies can obtain more information about buyers and buying habits than ever before.
Combined with the availability of a broad range of more timely sales reports, the “opportunities” picture has never been clearer.