Child Heat Deaths: Thorny Issue, Few Fixes
On a hot Sunday in July, a father in Mississippi tried to coax his 3-year-old daughter into learning how to release the buckle on her car seat.
The preschooler couldn't figure it out. So he tried to get her to learn how to open the back door on her own. That didn't work either.
"She just couldn't do it, which is terrifying to me," said Lawrence Patihis, a memory researcher at the University of Southern Mississippi. Patihis had become concerned about his daughter after hearing news of the spike in heat-stroke deaths in children left behind or trapped in cars.
Stuart Donnelly: Fleet Logistics Expands Its Global Footprint
Historically a key player in the European market, Fleet Logistics is expanding its presence around the globe - including representation, but not operations, in the North American market.
The Four Step Process for Quality Customer Service
By Mike Cieri, MSIR, Vice President of Mardac Consultants
Providing customers with the service they need and want can be deeply gratifying.
No doubt you have experienced the good feeling that comes from helping a customer in just the right way; the customer expresses appreciation by smiling, by complimenting or thanking you.
However, we all know that customers can be "difficult," too. A customer whom you perceive as difficult is angry, frustrated, or confused because of an unmet need and expresses that need in an emotional way.
Code Is My Co-pilot
Tesla insists its controversial autopilot software is saving lives. Can it convince the rest of us?
On a balmy Tuesday afternoon in late July, 37-year-old attorney Joshua Neally left work early. He climbed into his new Tesla Model X to drive the 45 minutes from law office in Springfield, Missouri, to his house in Branson, Missouri.
He was going home to celebrate his daughter’s fourth birthday.
A Call to Action: Who Are Your ‘Brand Ambassadors’?
By Ed Pierce, Fleet Industry Marketer
By leveraging the power of your critical constituencies – customers, employees, strategic partners, a company can exponentially expand the number of voices delivering a message.
As most marketers know, it’s exciting to launch a new social media effort. Building followers, likes and connections from ground zero is rewarding. However, what happens when the novelty wears off and your vast network of contacts tires of posts, blogs and tweets?
Having a community of advocates who are just as excited about your company and vision as you are provides a full spectrum of transmission frequencies instead of just one, helping spread the word about what you’re doing to many more people than you could reach on your own.
